As the world observes World Mental Health Day, Selena Gomez and Sephora have made a groundbreaking commitment that’s set to redefine beauty standards and uplift mental health initiatives globally.  Sephora has pledged to donate a staggering 100 percent of the sales from Rare Beauty by Selena Gomez to the Rare Impact Fund. This pledge, made in honor of World Mental Health Day, is a monumental step toward raising awareness and funds for mental health initiatives.  Rare Beauty, the brainchild of the Mexican American multi-hyphenated artist, has been making waves in the beauty industry s ..read more

Whether you want to admit it or not, Young Miko is coming in with a bang. From her sold out shows to her mesmerizing charisma, the Puerto Rican artist is captivating everyone’s hearts – including Karol G’s.   View this post on Instagram A post shared by BELatina (@belatinanews) One thing about Miko is that she’s unapologetically herself. She shows up flaunting all of her facets without missing a beat. For instance, at any given moment you can find her sharing her love for anime, urban music, and the Powerpuff Girls. And she incorporates all of these things into her music and vibe. &nb ..read more

The multi-hyphenated Afro-Latina, Amara La Negra has entered the beauty industry. The Afro-Latina singer, actress, dancer, visionary, and entrepreneur has recently launched her cosmetic line, “Eternal Beauty by Amara,” to celebrate and empower women while promoting self-expression and individuality.  View this post on Instagram A post shared by A M A R A "LA NEGRA" (@amaralanegraaln) At the moment, the Eternal Beauty by Amara line offers 12 different lip colors. However, she’s also making sure that everyone’s personality shines through with three special colors. Within “Eternal B ..read more

Selena Gomez’s 31st birthday bash was nothing short of a star-studded extravaganza, as the singer and actress celebrated her special day in the company of close friends and fellow celebrities. The glamorous event brought together an attractive roster of guests, including Latina queens Karol G and Christina Aguilera, to join in the festivities.  The party showcased the joyous atmosphere and high spirits of the attendees as they toasted the “Same Old Love” on her special day. Gomez shared some photos of some of the moments in her birthday celebration where she flaunted a red dress that ..read more

With the summer season about to be in full swing, it’s the perfect time to celebrate warmth and embrace a little extra self-care and self-love. Whether you’re planning a vacation or enjoying a staycation, we’ve got you covered with an exciting gift guide that will elevate your summer experience.   Get ready to indulge in some well-deserved pampering and discover fabulous products that will nourish your mind, body, and soul.   Beach Reads and Chill There’s nothing quite like relaxing under the shade of a palm tree with a captivating book in hand. Dive into a world of adventure, romanc ..read more

In a fashion extravaganza that captured the essence of Mexico City’s rich heritage and artistic allure, Dior unveiled its highly anticipated Cruise 2024 collection. Having taken place in the Colegio de San Ildefonso, a 16th-century Jesuit college where Frida Kahlo met Diego Rivera and frequented, the iconic luxury brand transformed the Mexican capital into a vibrant runway. It blended high fashion with local traditions and created a spectacle that left fashion enthusiasts in awe.   View this post on Instagram A post shared by Dior Official (@dior) Drawing inspiration from the city’s v ..read more

In the fast-paced world we live in, it’s easy to get caught up in the daily hustle and forget about taking care of ourselves. But let me tell you, mis amores, self-care is not just a luxury—it’s an essential part of our well-being. It’s about prioritizing ourselves and indulging in activities that nurture our mind, body, and soul. And what better way to embark on a wellness journey than with some fabulous beauty products that are specially curated for our beautiful Latinas?  We understand that self-care is deeply personal, and that’s why we’ve handpicked a selection of beauty products tha ..read more

At a time when the fight for racial equality and against systemic racism has become the highlight of 2020, it’s time to take a closer look at the true inclusiveness behind the big brands. We have been accustomed to the fact that mass consumer products, especially beauty products, are often run by people with no real experience of the issues they pretend to solve, leaving a significant gap in the marketing message. That’s why the luxury department store chain, Nordstrom, has decided — albeit with some delay — to diversify its beauty selection, incorporating Black-owned brands, both online and i ..read more

Karol G blessed the world with new photos yesterday.   In the pictures, La Bichota is seen embracing a seductive look to promote her upcoming single with the bachata genre iconic singer, Romeo Santos. Her caption reads how she’s on the beach to switch things up in Punta Cana, Dominican Republic, and the title of their new song.   View this post on Instagram A post shared by KAROL G (@karolg) It’s a perfectly normal Karol G post as the Colombian singer does not shy away from racy posts. However, some people decided it was the right time to criticize her appearance, hence maki ..read more

Sandra Velasquez. Remember that name. She is the future of our Latine history.   Velasquez is the founder of Nopalera, a Mexican luxury bath and body brand. She carefully uses her brand to elevate the value of Latine-owned products and uplift her community. She launched and created it into a global brand with no outside funding, during the pandemic, and at the age of forty-four.  Credit: The Avana House Though she’s faced obstacles during her entrepreneurial journey, she is making sure her voice is heard. This is the same voice that, a few years ago, would serenade crowds when she wa ..read more