If you’re a small business, most likely you’re bombarded with ads and emails promising easy ways to double your clients or customers. And I hate to say it, but if it sounds too good to be true, it probably is. As a fellow creative and small business owner, I know that growth requires hard work, grit, and a willingness to learn. However, the hustle is worth it! And I’m happy to share a few things that have helped me grow a client base over the years. 5 Ways to Grow a Client Base as a Commercial Photographer Sign up for portfolio reviews. Make as many connections in the industry as possibl ..read more

Sometimes all-inclusive services are great! Vacation packages, resorts, cruises—let’s go! But even those come with limitations. You must choose from selected dining spots, drink options, and group activities. If you go beyond what’s covered in the “all-inclusive” package, the add-ons add up fast! You have to choose what you want from your experience: a pretty good deal with pretty good service, or a more personalized and private vacation. There’s a time and a place for both! Marketing is the same way. Wondering if you should hire a freelance photographer or go with a full-service marketing age ..read more

Food photography is the best photography! And also the worst…it always makes me hungry. But if you’re in the food industry, that’s a good thing! Are you putting together images for your menu, marketing materials, social media, advertisements, website, or product labels? Here are some of the top food photography trends for 2022. Plus, I’ll explain why they’re effective so you can decide which one is best for your next project or campaign. Top 6 Food Photography Trends for 2022 Lifestyle / In-Situation Food Shots Lifestyle photography means photographing the food in context. How would you eat, s ..read more

We’ve all been there: you submit a service inquiry online and get radio silence back. The fault totally lies on the business for not getting back to you, but let’s look at another angle for a moment: If you were a service provider and received an inquiry with only a first name and email address, you’d probably push that to the back or even delete it. Other inquiries offering more information are likely to get answered first. Why does the inquiry matter? Vague inquiries raise red flags. When a business receives a brief inquiry, they may not respond out of concern that it’s a spammer or worse ..read more

When starting a commercial photography project, most clients want to have a ballpark idea of how long their project will take. Should they estimate an entire week or just a day? Understandably, you want to get the most bang for your buck. And fortunately, we can accomplish quite a bit in just a day with the right team in place! As an LA photographer, I’d be happy to help hook you up with your dream team so we can make your vision come to life. One-Day Commercial Photoshoots with Lindsay Kreighbaum Photography If you want to knock it all out in a day, I recommend that we get all our ducks in a ..read more

Commercial photographers aren’t one-size-fits-all—and that’s a good thing! It’s easier to find what you’re looking for when you can refine your search by style. You just have to know how look. Finding the right commercial photographer for your brand and project is crucial to getting the results you want. Here are my top recommendations on finding “The One.”  5 Steps to Finding the Right Photographer for Your Brand Get recommendations for commercial photographers & search in your area. First, narrow your list way down by asking for industry recommendations for commercia ..read more

Digital marketing trends come and go. What works for one brand may not work for another. But if you’re looking to revamp your marketing strategy, consider building upon these 6 fundamental concepts that will work for any brand. 6 Digital Marketing Trends You Need to Know  1. Prioritize Authenticity First and foremost, people are so over the hackers and frauds. Deceit is rampant, especially online. Most shoppers—online and in person—are on their toes, watching out for any signs of inauthenticity. Unfortunately, most of us have been duped at some point, and it doesn’t feel good. So, in all ..read more

By now, those who own any kind of business and promote it online are aware of SEO—or search engine optimization. But, it’s easy to get overwhelmed with the ins and outs of how to best optimize your content. Basically, you want to make sure that your content is not only recognized and indexed by search engines like Google but “favored” by them too. When search engines recognize your content as relevant and reputable, your content will start ranking higher on the search engine results pages (SERPs) when people search for related topics. The goal is to publish content focused on keywords and key ..read more