Starting a digital marketing agency at 22 wasn’t planned—it came from challenges, opportunities, and lessons along the way. Here’s why & how I did it ..read more

I left Germany to move to the UK years ago to craft a path to the life I wanted. I grew in ways I couldn’t have imagined and eventually co-founded a digital marketing agency. This is my story ..read more

Recruiting in 2025 is more competitive than ever before. Learn the best recruitment marketing strategies & tips to get the top talent in ..read more

Is leaving America to move to Taiwan for a better life a good idea? Read what American Christine Orchard has to say if you’re thinking of relocating ..read more

Leaving Singapore to move to Japan is by far, one of the best decisions I've made. Want to know why I left Singapore, read on to find out more ..read more

In the bustling city-state of Singapore, the digital landscape is teeming with influencers who are making waves in various niches. From the arts to fitness, these individuals are not just trendsetters but also thought leaders, offering insights, entertainment, and expertise to their vast audiences.  Among them, male influencers like Adrian Pang, with his enduring presence in the entertainment industry, Ian Jeevan, the financial guru for Gen Z, and Dino Kang, the fitness aficionado advocating for evidence-based practices, are setting the gold standard. Dive in as we spotlight some of the m ..read more

Ever scratched your head wondering how some brands seem to just take off, gaining followers and making sales like it's a piece of cake? Well, there's a good chance they're using influencer marketing to make it happen. But let's get one thing straight: what is influencer marketing? It's not just a trendy phrase. It's a well-thought-out strategy that leverages social media influencer marketing to amplify brand messages and connect with a wider audience. Through influencer advertising, brands can collaborate with influencers to create authentic influencer content that resonates with their follow ..read more

Today is a special day because I get to chat with an old friend who's turned his wanderlust into a thriving business.  Meet Ganesha Balakrishnan, flight instructor and the Founder and Co-Owner of The Untold Direction (TUD), an adventure travel agency that's anything but ordinary. I met Ganesha over five years ago, and his love for adventurous travel was evident even then.  But what's truly remarkable is how he's channeled that passion into creating a travel agency that offers one-of-a-kind, immersive experiences in “exotic” locations like Central Asia and Iran. TUD is a testament to ..read more

If there’s one thing that recent years have shown, it’s that nothing is set in stone. The COVID-19 pandemic ravaged some industries while giving others a much-needed boost. Meanwhile, the rise of TikTok as the next social media giant created countless new jobs and opportunities. Things are always changing, industries are constantly getting disrupted, and we need to prepare our students for that.  In this article, we discuss the top 10 technical skills every student needs to learn in order to thrive in an increasingly uncertain world. But first, let’s talk about how we derive this list. Ho ..read more

Has it already been 111 years? Gosh. The first International Women’s Day was celebrated in 1911 in just a few European countries. In 2022, it has gone global. As THE online marketing magazine in Singapore, we want to just take a step back from the hustle and bustle of our daily lives and just appreciate the great work of the top women in marketing. But before we discuss the amazing work of the women in marketing leadership on our list, let’s first discuss the importance of discussing this topic more often. Why do we need to be more aware of and talk more about women in marketing leadership? Ma ..read more