SOFII
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SOFII is a charity that has been created by fundraisers for fundraisers. We are here to help you be the best fundraiser you can be, by sharing the innovation and inspiration that drives and invigorates our sector. The SOFII collection aims to be the most comprehensive, best-organized, and most inspiring collection of fundraising-related content from around the world.
SOFII
5d ago
Legacy giving is one of the largest sources of voluntary income for UK charities, but what are the latest trends in legacy giving? These new findings from a long-running benchmarking study provide vital insights for fundraisers – simply click to learn more ..read more
SOFII
5d ago
This direct mail appeal from 1941 has everything. Charm, courage, dedication and, perhaps most importantly, it is brilliantly innovative too. Plus, how many mailings have been preserved for 70 years and then end up being sold? Find out more in this great case study ..read more
SOFII
5d ago
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. This case study shows you how it’s done... because after sending out this successful direct mail piece, EveryChild’s average Gift Aid claim was £165 per response ..read more
SOFII
2w ago
This bright, bold and compelling fundraising campaign from Dogs Trust exceeded all expectations. With a record number of dogs in need of homes, the ‘Home from Home’ appeal raised vital funds to expand the charity’s foster caring network. It smashed its targets and saved many dogs who had nowhere else to go. ..read more
SOFII
3w ago
This revolutionary pack from 1991 features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma ..read more
SOFII
3w ago
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too. ..read more
SOFII
1M ago
Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference ..read more
SOFII
1M ago
This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation ..read more
SOFII
1M ago
With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here ..read more
SOFII
1M ago
CAFOD, the Catholic Agency for Overseas Development, wanted to create a new campaign, supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, was not just successful in recruiting new donors – it also put ethical creative front and centre ..read more