The motto of H. Moser & Cie, which makes only about 1500 watches per year, is “Very Rare.” And the Streamliner, Moser’s first chronograph, comprises just 100 examples of that production run—each one already sold. Behind such exclusivity, however, is a watershed moment for the brand. Its CEO, Edouard Meylan, has taken up the defense of Swiss watchmaking because, he figured, somebody had to. And from a watchmaker as audacious, cult-like, and technically impressive as Moser, the first of anything is going to make an impact.  It took Moser five years to develop the Streamliner. At 42.3mm ..read more

When it comes to brands, James Bond can be as fickle as he is with women. Over his 56-year tenure as 007, the legendary super-spy has changed everything from cars and tailors to vodka and caviar. His watch allegiance, however, has been a bit more steadfast. At least since Pierce Brosnan first donned an Omega Seamaster for 1995’s Goldeneye. Before that, there were Rolexes and even (gasp!) a digital Seiko, but in the last quarter-century, Bond hasn’t gone into action (nor set foot in a casino, luxury hotel, private jet, or sports car) without the iconic dial of Omega’s most famous diving watch s ..read more