Three trending SEO shockwaves could shake marketers to their core vitals. But don’t panic. You can still use search to drive engagement and traffic. You just need to revisit your SEO strategy to prevent your valuable content from getting buried where your audience won’t find it. We asked industry leaders to explain the new threats ..read more

What are the latest consumer trends that brands need to know about in 2024? For answers, Medallia Market Research conducted a survey of 2,000 consumers and an analysis of the credit and debit transaction of 8 million U.S. consumers to find out what changes we can expect to see across customer spending and savings, dining ..read more

Retailers are in a new age of pricing, and they need a new set of tools. Persistent cost inflation, lingering supply chain volatility, ongoing shifts in consumer spending, and intensifying price competition have created a level of complexity that is more than retailerscan manage using traditional retail price-setting tools and methods. Instead of sticking with ..read more

In the United States, shopping days like Black Friday and Cyber Monday have become culturally ingrained opportunities to splurge and buy gifts for loved ones (or yourself!). These shopping days have also grown in popularity outside the U.S., and they’re not the only regional shopping days to do so. How does this growth benefit businesses ..read more

Product returns are costly and can be an absolute headache to process, especially when they come in from multiple selling channels. They’re also pretty common, which means you need a strategy to reduce the number you receive and mitigate the impact they have on your business. The National Retail Federation (NRF) reports that for every ..read more

Brussels – 2nd May 2024 – Cross-Border Commerce Europe, a leading platform fostering cross-border e-commerce throughout Europe, has released a comprehensive research paper. This annual report ranks the top 500 European e-commerce players, focusing on their cross-border performance. In 2023, the total online EU cross-border market reached €237 billion (excluding travel), marking a 32% increase ..read more

Need influencers? Look no further than your own customers! Discover how to spice up your loyalty programs by turning customers into influencers. Loyalty programs support brands both online and offline, but at a time when eCommerce is bursting at the seams, it’s essential that your loyalty practices support digital sales. Enter the Influencer Loyalty Program ..read more

It’s no secret that the pandemic changed the way many of us shop. In a more remote world, brands and retailers’ digital efforts have expanded by leaps and bounds in a short time due to necessity. Unfortunately, one of the side effects of this rapid expansion has been a misalignment of information across the countless ..read more

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it’s crucial for retailers to address this issue to improve customer satisfaction ..read more

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies in artificial intelligence (AI), machine learning (ML), augmented reality (AR ..read more