WOW HYDRATE launched its first-ever co-created ‘Red Cherry’ flavoured drink, working alongside one of the world’s biggest football clubs – demonstrating the shared mission of the two organisations that started with a multi-year global sponsorship from November last year. WOW HYDRATE is a sports drink brand influencing the future of sports and fitness hydration, through its health benefits in the products. Their range contains drinks with four essential electrolytes and vitamins B6, C & D – while also being sugar, fat and gluten free. England and Manchester United centre-back Harry Maguire ..read more

Following the respective successes of both the CommBank Matilda’s performance and Australia’s hosting abilities of the 2023 Women’s FIFA World Cup, Prime Minister Anthony Albanese has committed $200 million into the “Play Our Way” Grant Program. As the current biggest investment into Women’s sport across the nation, applications for the grant still remain open with the closing date on April 29, 2024. Working in conjunction with non-for-profit businesses, local government officials, and sport organizations nationwide, the overall aspiration of the program is to make sport for woman and girls ..read more

The very foundation of scouting has changed forever.  Eyeball is an Artificial intelligence (AI) powered product designed to assist footballing entities in scouting the potential football athletes from various countries around the world. With over 100,000 players within the technologies database all comprised of youth players, football clubs across the globe are raising their eyebrows as to what this brilliant technology can provide. The system acts as a football scout. Remotely and in the convenience of a smartphone device, the search and evaluation of performance capacity of the play ..read more

Sunderland AFC have changed their kit manufacturer, landing Danish sportswear brand Hummel from the beginning of the 2024/25 season, in what was declared to be a multi-year collaboration. This is following the Danish brand's partnership with the EFL Championship, where the two company’s agreed upon a technical kit partnership, starting in July 2024. Within the agreement, Hummel will create kits for Women’s and Men’s first teams across the division, also covering youth academy sides. Sunderland in comparison to many footballing entities around the world have changed kit manufacturers on multip ..read more

2023 was shaping up to be one of Brandon Borrello’s most successful years until his whole world came tumbling down on November 25th when he was felled by a tackle from behind by Sydney FC hardman, Luke Brattan, in the Sydney derby. Unbelievably, the misdemeanour by Brattan escaped any sanction from referee, Alex King, but left Borrello with a fractured foot which would exclude him from playing in the Asian Cup during January, 2024. It enforced a three-month layoff before he returned to the field with Western Sydney Wanderers. Borrello had made several appearances for the Socceroos in 2023 and ..read more

FC Barcelona has broadened its presence in the foreign exchange industry by partnering with EBC Financial Group (EBC). This collaboration spans 3.5 years establishing the financial institution as FC Barcelona’s Official Partner in Foreign Exchange. The partnership encompasses regions such as APAC, LATAM, the Middle East, and Africa. This collaboration signifies a momentous achievement for EBC, as it aligns the brand with FC Barcelona's esteemed legacy and worldwide influence. Through this exclusive arrangement, EBC gains the exceptional privilege to conduct specialized business operations wit ..read more

To ensure there is a deep-rooted legacy from the 2023 Women’s World Cup, the A-League Women becoming a full-time profession should be a matter of importance to develop the Australian game. As the competition improves, the expectations on individual players increases, whereas the careers provided to them are not yet adequate for most players to financially support themselves merely through football. Until the players are provided with full-time year-round employment structure, majority of the sportswomen are in the firing line juggling the physical and mental aspects of their commitments to fo ..read more

The NSW Football Legacy Program has worked in conjunction with the Bayside Council in providing $150,000 to the Bexley North Football Club (BNFC) who join the vast growing number of successful applicants of the Infrastructure Stream, which is the second round screening process. The Football Legacy program is a $10 million investment founded by the NSW Government. The program's intention is to continue the established growth of female football through freshly refurbished community facilities. Furthermore, development programs, participation initiatives and potential ventures involving touris ..read more

Melbourne City have proudly showcased their clubs latest project through the unveiling of their new state-of-the-art-facility, located at Casey Fields in Cranbourne. The City Football Academy Melbourne continues to push the already established high-standards in which football across Australia are beginning to reach. The facility will host the men's and women's teams, as well as the club's grassroot program, and an administration office is also involved in the newly developed location. The Melbourne based club were inspired by their British parent and European juggernauts Manchester City have ..read more

City Football Group (CFG) have recently recorded losses of £112 million ($215 million AUD) for the 2022/23 financial year despite generating a record-breaking revenue of £877.1 million pounds ($1.689.16 billion AUD) It has been confirmed that the multi-club ownership - in which of most notably of Australia’s own Melbourne City, Japanese outfit Yokohama F. Marinos, MLS staple New York City, and LALIGA's Girona FC have risen considerably. In comparison to the year prior and recording up until June 30, 2023, have the group's revenue climbed by £172 Million ($331.25 million AUD) matchday revenue ..read more