The Brisbane Lions have announced the launch of the Brisbane Lions Institute of Business & Sport program, with plans to make their Brighton Homes Arena training facility a hub for aspiring sports administrators. In collaboration with TAFE Queensland, the Institute will offer a dual Diploma of Sport and Diploma of Leadership & Management, providing students with an accredited education pathway deeply integrated with hands-on learning within a professional sporting organisation. The comprehensive year-long course will grant students unprecedented access to the inner workings of an elite ..read more

With just 51 days to go until the UEFA EURO 2024 tournament gets underway, Optus Sport has finalised its hosting team for the event. Optus Sport will be the exclusive broadcaster for the event in Australia, providing live coverage from its Sydney studio for all 51 matches. The hosting team will be led by Narelle Sindos and Claudio Fabiano, two rising stars in sports broadcasting. Optus Sport aims to deliver comprehensive coverage of all 24 teams participating in UEFA EURO 2024, enhancing the viewing experience for Australian football enthusiasts through expert analysis and insights. Stay conne ..read more

The International Olympic Committee (IOC) has teamed up with game developer nWay to produce the official mobile game for the 2024 Paris Olympic and Paralympic Games, titled Olympics™ Go! Paris 2024. The game, set to release globally on June 11, will be available across iOS, Android, and PC platforms. This game is a hybrid of casual sports and simulation that combines city-building elements with sports events from the Paris Games to offer a distinctive Olympic gaming experience. Players can participate in various Olympic sports, such as break dancing, fencing, archery, golf, and swimming, in an ..read more

Puma has unveiled their first global branding campaign in over ten years. “FOREVER. FASTER. See The Game Like We Do” features a series of athletes overcoming emotional and physical challenges, including players Jack Grealish, Luis Suarez, and Neymar Jr, as well as runner Shericka Jackson and basketball star Breanna Stewart. The campaign will be shared across Puma’s digital platforms, company events, and social media accounts. The campaign marks the first time has used one holistic brand message across all sports, with a clear intent to encourage viewers to look past today’s difficulties and en ..read more

Golf Australia has launched the School Experience Clinic program aimed at introducing golf to students across Victoria. This initiative marks a strategic pivot towards creating enjoyable and engaging clinic experiences, whilst making golf more accessible and appealing to younger audiences. Early trials of the program integrated technologies such as TrackMan and interactive competitions as a way of capturing interest, and after successful feedback, Golf Australia plans to expand this program throughout Victoria, partnering more educational institutions with local golf facilities. This initiativ ..read more

The AO Show podcast, launched in December 2018, reaches its 200th episode this week. Now in its sixth season, the podcast was initially created to offer daily insights during the Australian Open but has since transitioned into a year-round, weekly show following the 2022 Australian Open. The AO Show has featured big-name players such as Naomi Osaka, Andy Murray, Rafael Nadal, Caroline Wozniacki, and Nick Kyrgios, as well as retired legends Ash Barty, Andre Agassi, Jim Courier, and Lleyton Hewitt. It has also featured high-profile tennis fans Tim Minchin and Adam Hills. Content includes intervi ..read more

Last week, Great Britain and Adidas unveiled Team Great Britain’s official uniform ahead of the 2032 Paris Olympic and Paralympic Games. The uniform, characterised by their navy colour with red and white trim, reflects a traditional and understated approach. Designed with a nod to British heritage, including the Union Jack placed on the left sleeve fo each uniform, the design aligns with a broader trend in sports apparel to avoid controversy while focusing on the athletes’ needs and national identity. Adidas has also prepared white tracksuits for podium appearances, designed to complement the ..read more

The Queensland Academy of Sport (QAS) has initiated a strategic collaboration with Queensland-based sportswear apparel company LSKD as part of its Dream Twice program. This partnership aims to provide flexible employment opportunities tailored to the schedules of QAS-supported athletes to help balance professional development with training. This partnership reflects a shared commitment to fostering an environment where athletes can pursue professional aspirations while excelling in their sports. The program not only helps athletes prepare for life after sports but also enriches LSKD’s workforc ..read more

Last week, Playa Power unveiled “The Specialists Playbook,” a podcast series featuring all 12 of the Playa Power Personal Branding and Athlete Marketing Specialists, including: Allana Ferguson – Former Dual International and Sports Commentator John Hess – Former Global Creative & Brand Director for Nike, Converse and Michael Jordan Liz Graham – Head of Brand & Advertising at RAMS, Westpac Group Gavin McGarry – Founder of Jumpwire Media Kristy Bloomfield – Senior VP or Global Marketing at Lyre’s Spirits Jamie Teahan – COO at Vanquish Media Group Charles Shelton-Agar – General Manager o ..read more

The Western Australian Government has confirmed the Margaret River Pro will continue to be a part of the World Surfing League (WSL) until at least 2028.    With the event consistently providing tourism and economic activity throughout the region, the deal was facilitated through Tourism Western Australia. The Margaret River Pro, known for attracting top international surfing talent, plays a crucial role in this initiative by highlighting the unique coastal attractions of Western Australia to a global audience.   The deal not only guarantees the future of the Margaret R ..read more