Snowsports Industries America (SIA) is proud to announce the successful conclusion of its Leadership Summit, which convened hardgoods industry leaders and stakeholders for a critical conversation on sustainability and climate change. Held last month in Sundance, Utah, and in conjunction with SIA’s Summit Series, the event provided a platform for collaborative discourse and strategic discussion aimed at addressing pressing sustainability challenges facing the snowsports industry. The SIA Leadership Summit brought together more than two dozen subsidiaries, retailers, manufacturers, non-profits ..read more

Everything changes, and everything flows. Humans change, often failing to learn the right lessons from the past; mountains around us change, often due to human actions; cyclists struggling on the passes change, and their metamorphosis is more than positive, just as the Maratona changes in an attempt to improve while remaining true to itself. "Mutatio" is the theme of the 37th edition and is a principle dear to us because humans can exist only in relation to others, in a continuous process of transformation. Will the Maratona change? Certainly, it will change. Just as the thousands of cycl ..read more

Action Outdoors, the UK arm of the not for profit UCPA organisation, has launched its summer programme with more holidays than ever before, in more destinations and with more activities on offer. New destinations include Mexico, Greece and Spain Over 20 different sports and activity types from the mountains to the sea Prices start at £345pp for an all-inclusive holiday Great options for solo travellers and groups It’s the largest programme of its kind, offering all-inclusive packages across France and worldwide destinations, all with the same concept – ‘a great product that offers fantastic ..read more

In a surprising turn of events, eight-time overall World Cup champion Marcel Hirscher has announced he's coming out of retirement to compete for the Netherlands. The Austrian ski legend, who dominated the sport for nearly a decade, hung up his boots in 2019 but has a fire rekindled for competition. Hirscher, now 35, holds dual citizenship thanks to his Dutch mother. Hirscher was born and raised in Austria to an Austrian father and a Dutch mother, Sylvia. His father, Ferdinand, coached him throughout his career. This allows him to switch allegiance under International Ski Federation (FIS) rules ..read more

The U.S. Freestyle Ski Team had the chance to leave a long-lasting mark on the freestyle world this year, an opportunity they took and ran with. Three continents, 11 World Cups and 23 events made it one of the most physically demanding seasons in recent history, but the team went in with a vision and came out to a shift in the U.S. freestyle landscape. Aerials The season started with the moguls and aerials teams together in Ruka, Finland. Ruka has become a familiar starting point for the teams as they often spend weeks training just below the Arctic Circle leading into the World Cup season. Th ..read more

HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO offices, Dyksterhouse will play a pivotal role in spearheading impactful marketing strategies within the U.S. winter hard goods market. “Natalie is a welcome addition to our tenured team,” says Jon Rucker, President of HEAD USA Winter Sports. “Raised in Vermont, she’s never known life without skiing. After attendi ..read more

The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres. “In collaborating with The North Face, we’ve crafted a collection where sustainable innovation meets timeless design,” says Neil Baker, senior global creative director at icebreaker. “Our natural fibres performance apparel seamlessly blends style with function, empowering adventure ..read more

Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for the brand being the most responsible outdoor company. “An important aspect of becoming the most responsible outdoor company is creating a fair, equal and positive workplace environment for all employees, especially those tasked with creating our premium gear in factories around the world,” said J ..read more

Iria Medina Gironès, a rising alpine skier from Andorra, has been named the recipient of the 27th International Matteo Baumgarten Award. The prestigious award ceremony, traditionally held in Bormio, Italy, took place on the 7th April 2024. Iria, who excels in academics as well as skiing, is pursuing a degree in Physiotherapy at the Universitat Internacional de Catalunya (UIC Barcelona). The Baumgarten family, Giacomo and Paola, established the award to honor their son Matteo, a promising skier who tragically passed away. They specifically recognize young athletes who, like Matteo, demonstrate ..read more

In the exclusive Uninvited Invitational snowboard competition in Park City, Utah, 14-year-old Monster Army rider Jess Perlmutter from Killington, Vermont, finished in third place in the overall women's snowboarding competition. PARK CITY, Utah, April 15, 2024 /PRNewswire-PRWeb/ -- Monster Energy's Annika Morgan Wins Best Trick at Invite-Only Event Morgan and Perlmutter Both Claim 'Performance Award.' An epic weekend for women's snowboarding is a wrap! In the exclusive Uninvited Invitational snowboard competition in Park City, Utah, 14-year-old Monster Army rider Jess Perlmutter from Killington ..read more