Forrester Blog
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Forrester helps business and technology leaders use customer obsession to accelerate growth. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.
Forrester Blog
1w ago
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe ..read more
Forrester Blog
1w ago
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements ..read more
Forrester Blog
2w ago
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May. Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys ..read more
Forrester Blog
2w ago
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May ..read more
Forrester Blog
2w ago
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives ..read more
Forrester Blog
1M ago
As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means ..read more
Forrester Blog
1M ago
Get six key learnings about Southeast Asia cybersecurity trends and challenges following a series of roundtables with CISOs and security leaders in the region. Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys ..read more
Forrester Blog
1M ago
Join us in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth ..read more
Forrester Blog
1M ago
Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth ..read more
Forrester Blog
1M ago
Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world. ..read more