Forrester Blog
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Forrester helps business and technology leaders use customer obsession to accelerate growth. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.
Forrester Blog
1w ago
The new model is a significant step forward and a preview of what's to come. Learn about the three key innovations that power OpenAI's o1 ..read more
Forrester Blog
1w ago
We started our evaluation of human risk management solutions knowing that vendors and customers were at different stages of adoption. We faced resistance – the level of which depended on where vendors were in achieving their own vision of HRM. Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more ..read more
Forrester Blog
1w ago
As AI becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customers, and organizations, it’s crucial to prevent a scenario where the concentration of power in the tech sector leads to a new form of digital dominance. ..read more
Forrester Blog
2w ago
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations ..read more
Forrester Blog
2w ago
What are the most compelling AI use cases in the public sector, and what are some of the challenges? Find out as Principal Analyst Sam Higgins shares insights on the current state and future outlook for AI in the public sector globally ..read more
Forrester Blog
2w ago
What could the antitrust trial portend for Google and for advertisers and publishers? We break down three key questions. Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more ..read more
Forrester Blog
1M ago
According to Forrester data, 95% of APAC technology decision-makers anticipate increased IT budgets next year. But macroeconomic uncertainty will force IT leaders to make tough decisions. Get insight into where to invest, where to cut, and where to experiment with your 2025 IT budget ..read more
Forrester Blog
1M ago
There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode ..read more
Forrester Blog
1M ago
AMD's recent and planned acquisitions sets the firm up to better compete with NVIDIA in a few different areas. Learn how in this post. Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more ..read more
Forrester Blog
1M ago
If you’ve ever seen The Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a very loud voice. She also learns that she doesn’t need his power or magic to send her home — the power lies within herself. This ..read more