iSpionage Blog
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The iSpionage blog offers valuable search engine marketing insights for PPC advertisers and covers topics ranging from competitive PPC intelligence to copywriting and conversion rate optimization. iSpionage is a leader in Digital Marketing Intelligence that helps agencies and digital marketing professionals gain a competitive edge in the search marketing landscape.
iSpionage Blog
1y ago
While it might seem like using a PPC proposal template is the best way to create your proposal for a client, the truth is these templates leave a lot to be desired ..read more
iSpionage Blog
1y ago
“When times are difficult, it's vital to be human, transparent, and flexible with your clients. Take time to listen — and be truly empathetic. Then can you figure things out together and support each other as partners who are in the same boat.” This was one point made by Alex Minchin, Founder and Managing Director of Zest Digital, in our recent conversation about how agencies can respond to a sudden economic downturn ..read more
iSpionage Blog
1y ago
The global economy has taken a huge hit with the onset of the COVID-19 crisis, and this has affected businesses in every walk of life. Many of our customers — PPC & SEO agencies and businesses — have been impacted by nosediving ad budgets and overnight drops in demand for their products and services ..read more
iSpionage Blog
1y ago
SEMrush is undoubtedly a robust software, and its broad range of paid and organic functionality has made it one of the leading digital marketing tools. However, for a few reasons, many marketers are still searching for an SEMrush alternative ..read more
iSpionage Blog
1y ago
When you start conducting a competitor analysis, it’s easy to get carried away. You can spend hours and hours reviewing every page, post, and tweet your competitors’ post. But analyzing every last detail isn’t necessarily a productive way to do competitor website analysis ..read more
iSpionage Blog
1y ago
Whether you run a local business, or a national or international business that operates many local branches, it can be difficult to know what the localized competitive landscape looks like for SEO ..read more
iSpionage Blog
1y ago
There are few things more frustrating in the PPC world than spending hours or even days building out a new Google Ads campaign, only to get no (or very few) impressions on your ads. While Google ads with no impressions can feel discouraging, they don’t always signal a problem — and when they do, a simple fix often boosts impressions and sends campaigns off to the races ..read more
iSpionage Blog
1y ago
If you’re spending money on Paid Search Ads (PPC), you probably spend a considerable amount of time checking your conversion rate. After all, what’s the point of buying Google ads if it doesn’t convert into paying customers? Thankfully, there are several ways to optimize your PPC campaigns, get a higher Quality Score in Google, and improve your landing page conversion rate. In this article, we explain how Google defines Quality Score and areas where you should focus to improve your low quality score, which will lead to more conversions. Then, we’ll show you how to uti ..read more
iSpionage Blog
1y ago
Use your brand knowledge, keyword research tools, and competitor keyword analysis to find the right keywords to target in your Google Ads campaigns. So you’re ready to create your first Google Ads campaign, but where do you start ..read more
iSpionage Blog
1y ago
Separate your keywords into high-level Campaigns and then hyper-focused Ad Groups to maximize the performance of your Google Ads campaign. Keywords are the building blocks of a successful Google Ads campaign. Like with any construction, starting with high-quality building materials is essential. But in order to get the results you want, you need to put each of those pieces in its right place. If you build your Google Ads campaign the right way, you’ll get more clicks, produce more conversions, and score a high Quality Score with Google (which can result in higher ad rank, lower CPC ..read more