Customer data platforms (CDPs) have emerged as powerful tools that are captivating the market's attention. Their remarkable capability to seamlessly manage, stitch together, and access customer data in real-time has revolutionized personalization. In this video, industry experts, Peter Rogers, Head of Technology at Merkle and Michael Katz, CEO of mParticle, dive deep into the intricacies of CDPs. They shed light on how brands should think about and use a CDP, explore the distinctions between composable and packaged solutions, and how CDPs fit with the cloud data warehouse ..read more

Welcome back to our discussion on finding the balance between brand and demand marketing efforts. In our previous post, we delved into the dynamic relationship between brand advertising and demand generation and explored how brand advertising plays a crucial role in building brand recognition and capturing the attention of potential customers, while demand generation focuses on converting interested individuals into loyal customers ..read more

ChatGPT is a generative pre-trained algorithm model and AI chatbot developed and launched by OpenAI late last year. This model is based on natural language processing (NLP) that uses text as its basic form of communication and is currently generating articles, fictional stories, poems, and even computer codes ..read more

It’s no secret that the industry has been excited about Snowflake over the past few years, and the hype has only been growing. With that, we’re excited to see what they unveil later this month in Las Vegas at the 2023 Snowflake Summit, June 26-29. This is a must-attend event for data and AI professionals ..read more

I Am Merkle is our interview series led by Merkle's DEI team, highlighting the exceptional individuals that contribute to the diverse and vibrant work environment at Merkle. Merkle Technology Strategy team recently had the opportunity to engage with one hundred Cristo Rey High School students, leading a full day presentation on consulting and marketing, organized by Merkle ..read more

Enabling personalization at scale with Adobe Commerce can be overwhelming. You probably find yourself wondering...am I ready to start a personalization at scale strategy? Where should I start? What tactics will be most effective? Do I need additional tools or licenses to get started ..read more

As organizations continue to feel the lash of tightened budgets in response to a looming recession, many marketers may be wondering whether a customer data platform (CDP) implementation is worth the investment. CDPs can enable many capabilities that drive significant business value such as identity resolution, audience management, and cross-channel activation. While CDPs offer numerous benefits, there are also alternative technology investments to consider ..read more

Enterprise SEO is a process that helps large-scale organizations keep their websites optimized to compete for visibility in search results. It requires dedicated SEO subject matter experts collaborating with UX, development, marketing, and content teams to apply content and technical optimizations at scale. That is a lofty objective, as enterprise organizations struggle to keep pace with the ever-evolving landscape of search results ..read more

I Am Merkle is our interview series led by Merkle’s DEI team to showcase the individuals who make Merkle a diverse and unique place to work. This month, we feature the Corporate Work Study Program (CWSP), a partnership between Merkle and Cristo Rey High School in Chicago where we speak with Cristo Rey student and Merkle intern Anthony Hernandez, and Merkle's Lead QA and intern supervisor Greg Battin ..read more

“We don’t ever click through ads.” The conversation ground to a halt in the conference room, the presenters’ eyebrows lifting in surprise. As marketing technology consultants, digital ads remain a keystone element of the marketing strategies we develop with our clients. To be presenting in a room where this basic tool of the marketer has no respect from the audience is rare ..read more