INCREASING DEMAND FOR SUSTAINABLE STAYS Millennials aged 26 to 41 Make up a quarter of the population and are the most frequent travelers to date. This is an influential group who combined with the younger Gen-Z generation make up $3 trillion of spending power. This group made up 60% of AirBNB reservations in 2016 (shorttermsage, 2022). It is imperative to appeal to this group. This group shamelessly values, socially & environmentally businesses, unique & immersive experiences and tech features. Making Travel More Sustainable Plastic is Old News Who wants to go on a beach vacation an ..read more

At The Carbon Offset Company, our goal is to enable businesses and individuals to align with the planet. One of our major initiatives is planting trees across the world.  Not only do trees remove carbon from the atmosphere, but are key to biodiversity and a healthy environment. At every stage of their lifespan, trees are beneficial to millions of species. Below we’ll explore the benefits trees bring to wildlife.  How Trees Positively Impact The Food Chain Trees of all ages (and even dead ones) play an important role in keeping animal populations stable and healthy. From the tim ..read more

Living a more sustainable life is a goal we should all shoot for. As climate and environmental issues continue to worsen, we can all be part of the solution. There are many easy ways to get started, and now is a great time to start living sustainably. We’ll cover ways to reduce waste, grow your own food, and live a carbon-neutral life. Stick around to the end to learn how you can put your carbon offsetting on autopilot.  1. Reduce The Waste You Produce Rethinking how we consume is an excellent way to reduce the waste we generate every day. It will help eliminate single-use plastics ..read more

On July 22nd, a wildfire broke out in Yosemite’s Mariposa Grove that had the potential to seriously harm the beloved park. Below we’ve compiled the latest stats and updates on what’s being called the Oak Fire Incident by CAL FIRE. Interested in helping forests recover from wildfires? You can check out our programs at the end of the article. What Is The Status Of The Yosemite Fire? Thanks to the extraordinary efforts by over 1,700 firefighters, 7 helicopters, and 165 emergency vehicles the situation in Yosemite has vastly improved over the last week. As of 8/5, the fire has been 90% contai ..read more

Shopify is a great place to run a store. From the easy to use themes to cool apps, there are almost limitless customization options. So how can you make your store stand out from your competitors? Try going green! Here at The Carbon Offset Company, we’ve created a free one-click app that can reduce your brand’s carbon footprint.  How will this help your business? Because customers want it. 88% of customers want companies to help them make a positive impact on the world (Forbes). On top of that, Barron’s says 70% of consumers believe it’s important that a brand is eco-friendly. The Carbo ..read more

If you’re searching for ways to reduce your carbon footprint, we applaud you. It’ll take all of us to help mitigate the effects of climate change. Carbon offsets are a great way for everyone to make a difference as we pursue more climate-friendly lifestyles and find ways to further reduce our emissions. Below we’ll cover what carbon offsets are, the benefits, and how to join a carbon offset program. But first, some stats for you. Carbon emissions are built into our daily lives. Most of us don’t realize the amount of carbon we create. Average Americans contribute 35,714.9 lbs of CO2 to the ..read more

Raise your hand if you love trees. Let’s see… 1, 2, 3… ok, so pretty much everyone.   Trees are not just beautiful sources of shade, fruit, and flowers. They’re one of the most vital keys to overcoming global warming.The UN estimates that we need to invest $8.1 trillion into nature restoration by 2050… which means we gotta plant a lotta trees! Despite their critical role, the volume of tree cover continues diminishing rapidly due to deforestation. Studies show we could lose about 2,890,000 square miles of tropical forest by 2050 if we proceed at this rate.   How Tree Planting Benef ..read more

Greenwashing: making an unsustainable business look more environmentally friendly, without actually making any meaningful changes that would cut pollution and emissions.    Greenwashing is a misleading marketing tactic that tries to attract eco-conscious buyers. Unfortunately many companies engage in Greenwashing, because there’s very little government oversight when it comes to making claims about eco-friendly practices. Terms like “eco-friendly,” “sustainable,” “ethical,” and “natural” don’t actually have a clear legal definition, so many marketers will bend and stretch those term ..read more

Sustainability isn’t the next big thing for businesses, it’s already here.  Between countries signing agreements to become carbon neutral and customers demanding sustainable brands, now is the time to act. That being said, starting the journey to become an eco-friendly brand can be intimidating. Where do you start? Does it make sense for your company? How do you convince management? Below we’ll walk through changing consumer behavior, eco-friendly brand benefits, and an eCommerce sustainability case study. Consumers Want To Buy Sustainable Brands If this was a court case, the verdict ..read more

..read more