“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on ..read more

Taking your first steps in UX? Welcome! In this straightforward guide, we’re breaking down the concepts of ‘User Journey’ and ‘User Flow’ for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let’s simplify these essential UX elements together ..read more

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader’s needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response ..read more

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others ..read more

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal ..read more

Becoming a SaaS copywriter is your ticket to being at the forefront of the tech industry, where your words have the power to turn interest into conversions. It’s more than just writing. It’s about understanding the pulse of the market and crafting messages that resonate with users on a personal level. You’ll work with innovative brands, helping to shape messages that not only inform but also engage and inspire action. It’s a dynamic, rewarding career path where your skill can directly contribute to a company’s success, translating tech speak into language that connects, convinces, and converts ..read more

In the competitive startup landscape, effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action, steering your business towards a path of growth and success. It’s time to turn browsers into buyers with copy that truly works ..read more

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey ..read more

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started ..read more

Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you’re not using both ..read more