As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. And we know that people are turning to reputable websites for the information they need.   So, when it comes to creating this content, how can you stand out while also serving the needs of your audience? Interactive content is the answer.   Interactive content is content that encourages a web user's participation along with sharing information, thereby changing the&n ..read more

Picture this: You've spent months cultivating a relationship with a potential member, only to have them slip away at the last minute. Don't worry; we've all been there. But with HubSpot, you can turn those missed opportunities into successful conversions and happy members.  HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place.  Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds.   Understand Your Prospects  One of ..read more

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources.   Time is a precious commodity, and finding ways to save time without sacrificing results is essential.   Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity.  In this post, we'll e ..read more

Associations and other member-based organizations demonstrate no shortage of marketing tactics. We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones:  Newsletters  Marketing emails  Magazines  Online ads  Event sponsorships  Speaking engagements  Webinars  Volunteer opportunities  And many more...  However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy.&nb ..read more

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website.  Associations, no matter their niche, need to engage their members regularly to keep them informed and interested in the association's activities and news related to their respective industries.   Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership. By sharing insightful and informative content, associations ca ..read more

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. For associations, lifecycle stages can paint a clear picture of where your contacts are in their journey to becoming a member.   With the right strategy, lifecycle stages can also be used to generate more members.  Continue reading for ways to leverage lifecycle stages to improve your marketing and recruitment efforts.    Define Your Lifecycle Stages  Before you can use lifecycle stages in HubSpot, it’s critical to first ..read more

Does your association have a documented content strategy?  If you answered yes, great. You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members.   And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated. Without a constant check-in on performance, you risk pouring resources into content that n ..read more

When it comes to your website, finding new content ideas can be a constant challenge. You may find yourself asking: Which content will resonate best with our audience? What questions are our readers asking? How can I answer them? Fortunately, Google Search Console is a powerful (free!) tool that can help you generate new ideas for your website. Below, we'll detail the steps you can take to use Google Search Console to fuel effective content ideas. 1. Access Google Search Console First, you need to access Google Search Console by logging in to your Google account and selecting the website you w ..read more

“Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. These individuals prioritize the creation of time in their busy lives each day to educate themselves on new concepts and ideas. These individuals understand the importance of creating plentiful opportunities in all spheres of life.” — Why You Should Strive to Be a Lifelong Learner via Entrepreneur At Ready North, we live by this lifelong-learner mindset, and professional development is at our core. Sim ..read more

In the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage.  HubSpot, a leading CRM platform, released two new features this week powered by AI and ChatGPT—ChatSpot and Content Assistant. These tools were designed to help marketers better engage with customers and streamline their content creation process.  Here's how they work. ChatSpot According to HubSpot, ChatSpot is a "conversational CRM bot that sales, marketing, and service professionals can connect to HubSoit to maximize their productivity." Using chatbot comman ..read more