How to Strategize for the Rise of Text-to-Video AI
MarketingProfs
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3d ago
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead. Read the full article at MarketingProfs        ..read more
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Four Types of PR Content Beyond Press Releases [Infographic]
MarketingProfs
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3d ago
When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. Read the full article at MarketingProfs        ..read more
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The Most Iconic Logos of All Time, According to Graphic Designers
MarketingProfs
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3d ago
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. Read the full article at MarketingProfs        ..read more
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Can AI Save You From Marketing Inferno?
MarketingProfs
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5d ago
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit--and how AI can help us escape the fiery depths. Read more and watch a clip. Read the full article at MarketingProfs        ..read more
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AI Growth Statistics: The Transformative Impact of Artificial Intelligence
MarketingProfs
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5d ago
AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI. Read the full article at MarketingProfs        ..read more
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AI Update, May 3, 2024: AI News and Views From the Past Week
MarketingProfs
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5d ago
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs        ..read more
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Essential Digital Marketing Tools for 2024 [Infographic]
MarketingProfs
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1w ago
To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024. Read the full article at MarketingProfs        ..read more
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Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age
MarketingProfs
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1w ago
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality. Read the full article at MarketingProfs        ..read more
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Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
MarketingProfs
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1w ago
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more. Read the full article at MarketingProfs        ..read more
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The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show
MarketingProfs
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1w ago
Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women. Read the full article at MarketingProfs        ..read more
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