In today’s mobile commerce landscape, website speed moves the needle. YOTTAA’s work with over 1,500 retail customers have repeatedly shown a direct link between website load times and customer acquisition. Slow-loading websites increase bounce rates and abandoned shopping carts, reducing revenue. It’s crucial to check website performance on a regular basis – and with the vast majority of shoppers navigating to your site from their mobile devices, even more critical to understand the impact of a slow site on the mobile shopper. Understanding Mobile Commerce (mCommerce) Consumers are doing more ..read more

7 Key mCommerce Statistics All eComm Teams Should Know      As businesses prepare for 2024, eCommerce teams are thinking about making the right investments to meet the changing needs of consumers. For retailers, that means thinking about eCommerce and mCommerce as part of the omnichannel – or “Phygital” – shopping experience. Today’s consumers expect to be able to blend their in-person experiences with those happening online and on their smartphones. It’s not enough to have an optimized website, a beautiful storefront, or an advanced mobile app – you need to have all t ..read more

Industry sources report that online shopping has been “mobile-first” for years, with rates that continue to grow. The Salesforce shopping index shows steady increasing rates of mCommerce over the past three years.  As of Q2 2023, 64% of orders to their commerce platform came from mobile devices. That’s a 3% increase from the previous year, and a 6% increase from 2021. The same trend was apparent among at Shopify, where the majority of shoppers have been mobile for nearly 9 years.   Market reports show mobile commerce is expected to make up 70% of retail e-commerce sales by 2024 ..read more

At the time of this post going live, the cyber five holiday shopping week is just three months away. That’s 12 weeks, or 60 business days. Retailers have been busy preparing their holiday ecommerce strategy, but they’re feeling the pressure. Not only is their prep time ticking down, but they’ve got big goals to hit to stay on pace with a surprisingly strong summer shopping season. The “Cyber Five” – also known as Cyber Week – is a five-day period starting on Thanksgiving through Cyber Monday. Retailers dedicate significant resources to prepare for an influx of online holiday shoppers. Interest ..read more

Would you rather shop on a website that loaded instantly but delivered a lackluster experience? Or a sleek site that took 5 seconds to load between pages? Ecommerce teams are considering this question every day. They’re tasked with providing a modern, seamless experience for their shoppers, but they can’t bog down their sites with too many scripts that will impact site speed. There’s a critical tipping point to avoid, because when a page takes longer than 4 seconds to load, over 60% of online shoppers will bounce from the site. That’s where site optimization tools like YOTTAA come in. In this ..read more

We’re thrilled to announce that YOTTAA has earned three badges in G2 Crowd’s Summer 2023 reports. Leader: Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.  Best Support: The Highest Quality of Support product in the Relationship Index earned the highest Quality of Support rating in its category.  Best Meets Requirements: The Best Meets Requirements product in the Usability Index earned the highest Meets Requirements rating in its category.  These badges are awarded based on rea ..read more

In eCommerce, it is critical that sites have foundation to deliver the best possible customer experience.   Matt Ezyk, Director of eCommerce at Pet Supermarket, has an interesting analogy that you probably haven’t heard before.  “Look at building an eCommerce website like building a house,” Ezyk said. “If the foundation isn’t solid, the house will fall down.”  Ezyk made his comments during the kick-off session to Salesforce Connections in Chicago, in a Q&A with YOTTAA CEO Richard Stendardo before a standing room only crowd.   Pet Supermarket sells over 8,000 pet care pr ..read more

WALTHAM, MA—June 5, 2023—YOTTAA, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, today announced that it will be presenting with Pet Supermarket at Salesforce Connections, an annual conference that brings together marketing, commerce, and customer-obsessed innovators for two full days of innovation and inspiration. Salesforce Connections takes place June 7-8, 2023, at McCormick Place in Chicago, IL. During their speaking session at Connections, Matt Ezyk, Director of eCommerce for Pet Supermarket, will join Rich Stendardo, CEO of YOTTAA, to discuss ..read more

It’s no secret that your consumers like to save money when shopping online.  With over 5000 coupon and price comparison extensions available in the Chrome marketplace, it is easier than ever for your customers to find discounts or other websites with better prices.   While this is great for online shoppers, it is less clear what it means for you and your eCommerce sites. You already heavily invest to attract site visitors, keep them engaged so they purchase, and turn them into repeat buyers.  Unless you partner directly with coupon companies such as Honey, Rakuten, or other ..read more

What are Attack Vectors?  Attack vectors are a method for bad actors to exploit holes in an organization’s network or its users’ browser. The end goal of the attacker is to follow through with a malicious plan to overtake, steal, or harm. Attackers are constantly looking at possible holes in systems and sites, a large one being 3rd party services that live unmonitored on many eCommerce sites.  These attacks have become more sophisticated over the past couple of decades, making them increasingly difficult to mitigate. Bad actors are constantly scanning for vulnerabiliti ..read more