SEO can be complicated, especially with all the terminology you have to get familiar with. Keywords, as an example. What are long-tail, medium-tail, and short-tail keywords? What’s the difference and what do they do? We have simplified these terms for you to help you understand more about each one. Short-Tail Keywords Short-tail keywords are the most broad category of keywords and have much higher search volume. They also have much higher levels of competition. Short-tailed keywords are usually one or two words that cover a broader subject, like ”coffee”. Many users may be searching this term ..read more

An often-overlooked aspect of SEO is backlinking. Backlinks can either boost your website’s position to the top of search results or claw it back to the shadows of page six on Google. Since you want your website to see the light of day, let’s take a look at what backlinks are and what you can do to improve your backlink profile. What Are Backlinks? Backlinks are links from other domains that direct traffic to your website. Think of it like a recommendation; one store makes a recommendation to a potential customer about another store that may meet their needs. Backlinks are a source of traffi ..read more

When I began writing for SEO for my local non-profit organization, I found that its specific topics could make it difficult to get its website to rank on Google. That’s because the keywords for it didn’t have as many results or as much traffic as mainstream content. But what if I told you that there’s a way to make SEO work for your local niche interest business, no matter how obscure it is? Here’s how you can get your unique content to rank on Google. Related Keywords When finding keywords for your content, what might be an obvious term for you may be outside of another’s scope of knowledge ..read more

You’ve started small business and you want to make sure potential customers in your business’ service area know about it. It can feel overwhelming when you’re researching all the different ways to get more traffic to your website or store because there is so much information out there. Frontline Consulting is here to tell you there’s no need to stress! Instead of spreading your efforts too thinly, focus on a few of the most important local ranking factors, first. As experienced digital marketing consultants, we have narrowed the list down to just a few of the top local SEO ranking factors to h ..read more

It’s become common for businesses to have blogs on their websites, but you might be wondering: Is it worth all the work to create and maintain a blog? Regardless of whether you’re a small business or a solo entrepreneur, there are many reasons why you should start a blog. This marketing tool has a lot of potential to help your business gain exposure and increase trust in your brand. Here are 5 reasons why you should start a blog! It Drives Organic Traffic to Your Website If you use your blog to answer common questions people have about your services or tackle topics people have a lot of int ..read more

Unless you’ve been hiding under a rock, you’ve probably heard someone mention the term “Keywords”, but what exactly are keywords and why is using them important to your business?  Put simply, keywords or key phrases, are what people are searching for in search engines such as Google or Bing.  As a business, you’ll need to be aware of these phrases and integrate them into your website’s content because you want to come up in search engines when people search for the keywords that are relevant to your products or services.  How to choose basic keywords When you’re getting started ..read more