Google is a powerhouse that offers many power tools at our disposal. ‘People also search for’ is one of those indispensable SERP features that are both free and easy to use. Mind you, PASF wasn’t necessarily created for our purposes, although our use for it didn’t go unrecognized by its creators. Google’s number one client is their everyday user – not businesses. Hence their focus on creating an organic search engine that highlights content that the user will find valuable based on their query – not one that drives traffic to the highest bidder. When you search anything on Google, at the ..read more

Are you among the 60% of marketers using webinars to expand their reach and boost their sales? If you aren’t then I have no idea why you’re letting these increased leads and attainable sales pass you by. Webinar marketing not only boosts your brand awareness and drives sales, they’re also incredibly easy to set up and deliver. If you’ve ever given a sales pitch or presented a PowerPoint before, you already have a few of the skills needed to do so Here at The Marketing Agency we’ve already set up dozens of webinars for our clients, so here’s a brief breakdown on everything you need to know t ..read more

Having a website for your business is obviously essential if you plan on making any money with it. If you don’t have some sort of online presence what are you even doing reading this, start making some profiles ASAP. If you already have a website that’s great. You’re probably already monitoring your traffic, CTR, sign-ups, etc. If you’ve had your business online for a while now however you may be seeing those numbers dwindle. The bad news is this is incredibly annoying and can send you into panic mode. The good news is that this happens to everyone and is an easy fix. If panic is starting to ..read more

When it comes to engaging with customers, one of the best ways to achieve that goal is through email marketing. If a person has signed up to receive your newsletter, then you can be assured that they want to hear from you. However, just because they signed up, that doesn’t mean they are going to click on your links or buy your products. For that to occur, you have to create a great email marketing copy and let customers know why your company is the best. In theory, writing copy for email lead generation should be easy. All you have to do is let people know what you’re selling or if you’re ha ..read more

Having a growing and properly managed email list is one of the most powerful tools you can have in digital marketing. Unfortunately, many businesses lack the understanding of how to properly manage their email lists. So why is email marketing more effective than social media marketing in 2019? The answer is simple – the ability to segment your audiences. Why is Segmentation in Digital Marketing so Important? Effective marketing is all about pitching the right products to the right people at the right time. This is one of the most important things you need to understand to get the most out of ..read more