This blog post sheds light on the challenges of DIY SEO and emphasizes the value of professional expertise in achieving online marketing success. Let me know if you need any further assistance! I know I usually write articles to help support small business in getting started with their SEO and I still believe that it’s better to do some SEO yourself, than no SEO work at all. Having said that, although Search Engine Optimization (SEO) is often touted as the holy grail of online marketing, promising increased visibility, traffic, and ultimately, conversions, in the long run, it takes allot of ti ..read more

In the vast world of SEO, navigating the complexities can be overwhelming, especially for beginners. However, taking a DIY approach to search engine optimization (SEO) can be both rewarding and cost-effective for website owners. If you’re new to the game and looking to enhance your website’s online visibility, this beginner’s guide is for you.  We’ll walk you through the essential steps and provide actionable tips to kickstart your DIY SEO journey and improve your website’s search engine rankings. Keyword Research and Optimization:  Kickstart your SEO journey by conducting thorough ..read more

In the ever-evolving landscape of SEO marketing, staying ahead of the curve is crucial for maintaining a competitive edge.  While text-based content has traditionally been the focus of SEO strategies, integrating high-quality images into your website can significantly enhance your rankings and overall visibility. In this article, we’ll explore seven effective ways images can boost your SEO performance: 1. Optimize Image Alt Text with Relevant Keywords Alt text, also known as alternative text, provides a textual description of an image.  Search engine algorithms rely on alt text to un ..read more

In today’s digital landscape, having a strong online presence is crucial for trades companies like arborists, electricians, and plumbers.  Search Engine Optimization (SEO) plays a pivotal role in ensuring your business is visible to potential customers.  If you’re a self-starter looking to boost your trades business online, here are three key strategies tailored for arborists, electricians, and plumbers. 1. Strategic Keyword Integration:  The Power of Words Understanding the power of keywords is fundamental to SEO success.  These are the words and phrases potential customer ..read more

Welcome to robertdunford.com, your go-to resource for all things related to unlocking online success! In today’s blog post, we’re diving into the world of Search Engine Optimization (SEO) to help you achieve the ultimate goal of ranking on page 1 of search results. By implementing these 7 key strategies, you’ll boost your website’s visibility, attract more organic traffic, and secure your spot at the top. Conduct Comprehensive Keyword Research:  Start your SEO journey by conducting thorough keyword research. Identify relevant keywords and phrases that your target audience is searching fo ..read more

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs).  Since the early 2000’s the science of SEO has evolved and every marketer should stay on top of changes to best practices.  In 2023, there are a few key factors that will continue to be important for SEO: Quality Content: The content on your website should be high-quality, informative, and relevant to your target audience.  This is the foundation of SEO and will always be important. Mobile-Friendly:  With most internet user ..read more

An SEO analysis is critical to determining the success of your website. After all, if you’re going to invest the time and money required to establish and manage an SEO strategy, you want to be certain that your investment is worthwhile. One of the best ways of tracking the success of a website is through SEO metric tracking. SEO tracking entails establishing which SEO metrics are most relevant for your organization and regularly checking those indicators to measure your success. Google Analytics, for example, provides a plethora of information on site performance, so you’ll never be in the dar ..read more

The majority of users never go beyond the first page of search results.  A recent survey shows that the top-ranked website in Google has a daily visit of 33/100 users, compared to only 18/100 users for secondary websites. According to this study, the top ranking in Google’s organic search results receives 33% of visitors, compared to 18% for the second place, and traffic only decreases. Thus, it is important to increase your website’s search ranking by using Google SEO Strategy to help your website be more visible. Before anything else, let us tackle first why your website does not appear ..read more

SEO is a very effective tool because it can be tracked and measured. SEO metrics can give you insights into everything: traffic, ranking, engagement, order, or revenue. It can tell you exactly how you are faring and this is the reason why every SEO expert uses it to determine where to spend their time and efforts in their SEO work. If you want to do a thorough SEO analysis, you should look at your metrics; frequently referred to as KPI (key performance indicators). Looking at your KPI’s will provide you with the data needed to formulate new strategies or improve the current ones in place. &nbs ..read more

Ever wondered why Google removes content from its index?  Google excludes web pages because they find that not every optimization is good.  Some content also does not provide a valuable answer for searchers. In your continuous attempt to develop a business plan digital marketing, you need to establish an effective digital and online marketing strategy to avoid getting deindexed. In addition, improve your practices to prevent your website from being removed from Google search. Sneaky Site Redirecting The chance of getting your URL removed from Google search is likely if Google detects ..read more