You spent weeks planning and creating content for your new website. You used a fantastic application, like GoDaddy’s Website Builder or WordPress Hosting, and the site is absolutely gorgeous. You finally launched, and now you’re sitting back just waiting for the readers and leads to roll in. But then, nothing happens. You’re left wondering how to get traffic to your website. How to get traffic to your website with these 11 tips Websites don’t just launch and start attracting audiences, and traffic doesn’t simply grow on its own. You must employ strategies to draw people to your site and boost ..read more

Let’s set the scene. You’ve taken the plunge and built a website. It’s both beautiful and simple for users to find what they’re looking for. You’ve stocked the online shop with gorgeous photos showing unique, compelling products. In short, you’ve done everything a person should do to make their website successful. All that’s left to do is a keyword search. In bringing your target audience to your website, there can be many different factors at play: Level of competition in your niche Changing search engine algorithms Consumer actions The list goes on. However, the most effective metapho ..read more

Want to take a different approach to New Year’s resolutions this year? Let’s consider doing a thorough online presence audit of your business for the past year. By doing so you can then put in place the practices and policies that will actually contribute to improving in the year ahead. No doubt about it, 2020 was a year full of obstacles for anyone running a business.  But it’s a new year and the right time for a fresh start.  How to do an online presence audit In this article, we are going to cover basic online business and website practices that you can review and apply. These d ..read more

It’s a truth nearly universally acknowledged that every business needs a website — at least if the owner wants it to be taken seriously. Many entrepreneurs know that there’s this search engine optimization (SEO) thing that needs some attention if they want to boost their web traffic. Unfortunately, we’re all spread pretty thin, and between wearing too many hats and uncertainty about tech-savvy things, far too many of us fail at SEO optimization. It doesn’t have to be that way, even if you’re not a tech expert. 1. Make a list of relevant keywords We’re going to start simple. Think about all the ..read more

Is your online store “shopper ready” to captivate buyers and generate sales this holiday season? According to the Retail Council of Canada, “December sales can mean the difference between ending the year in the black or the red.” This post will offer five essential tips to make sure that this is your best (online) holiday season yet! Editor’s note: Learn what the big online retailers already know — read our start-to-finish guide to building a high-performing eCommerce website. Sell more from your online store this year eCommerce is largely a science: enough shoppers + easy checkout = succ ..read more

UPDATE: This keyword article was first published on 1 November 2018 and updated 27 July 2022. Many business owners are told that they need to use keywords on their websites to improve their organic search engine ranking. Unfortunately, some either don’t know why this is important or don’t know how to do it to get the rankings that will bring in customers naturally. In this article, we’re going to define what keywords are. Then I’ll show you how to select keywords and add them to your site in a way that doesn’t seem forced. First do keyword research A few hours spent in keyword research wi ..read more

UPDATE: This local SEO post was first published on 29 October 2018 and updated on 5 November 2019 and again on 17 May 2021. When it comes to finding things on the web, the old real estate adage applies: location, location, location. But in this case, the place you need to be is on the Google search results page, since this is where Canadians look for local goods and services. Businesses that sell locally need to have a local SEO strategy to ensure their customers know where to find them, and what they do.  Why local SEO matters to your business While the internet is global, a significant chun ..read more

For many businesses, their website is their primary marketing tool. It’s where all of their ads lead potential customers, where all their sponsored Instagram posts point. But if their website isn’t designed to ‘talk’ to search engines like Google and Bing, those businesses are missing out on a huge promotional opportunity: search rankings. This post will explain how to use the Google keyword tool to move any website nearer the top of the search engine results page (SERP). The result will be more clicks on your listing, more visits to your website and more business for you. Related: W ..read more

When creating a search engine optimisation (SEO) strategy, keyword planning is one of the most important steps. This post is designed to direct you to six free keyword planners that can help you with this. Keywords are the terms that your customers use to search for your products or services online. You need to get your keywords correct or else you’ll start ranking for terms that your customers and clients aren’t searching with, and don’t use. Which means that you’ll have a useless SEO strategy that doesn’t result in more clients for your business. As you start to narrow down who your a ..read more

If you’re looking to grow your business, it pays to get in Google’s good books. In this post, I’ll show you how to get on search engines’ list. These days, it’s pretty rare for people to buy a product or service without doing at least a quick digital search first. In fact, 69 percent of Canadian consumers do an online search prior to making a purchase. There are generally two ways to make sure your website shows up when likely customers search for businesses like yours: Search engine optimisation (SEO), which involves making changes to your website to get search engines to pay attention ..read more