You already know that backlinks are crucial for the success of your SEO efforts. But do you know that internal links are equally important? If not, you are not alone. Most SEOs and website owners focus more on backlinks and ignore internal links. This is a huge mistake that can hurt your SEO efforts. As a reputable SEO agency, we have learned a lot about developing a winning SEO strategy to get the best results. And we can say without a shred of doubt that internal linking is a powerful lever that can bring excellent results when used strategically. This post looks at everything you need to kn ..read more

The market is constantly changing; competition is hot, and companies are always on their toes adapting to these changes. If your company must thrive despite the fierce market competition, it must capture the hearts of your target audience. But how can you win over customers who’ve never engaged with or experienced your outstanding service? The key to winning your audience’s heart lies in understanding brand positioning and how it can support your business. What better way to better understand brand positioning concepts than by testing them? And that’s exactly what we did in a recent study. We ..read more

As COVID-19 has crept across the world, every business has been provoked to rethink its strategies. The global pandemic has not only raised numerous health concerns, but it has impacted consumer choices and daily business activities. This is why, at times, when there is a relative physical distance between the consumers and businesses, it is essential for companies to leverage marketing opportunities to stay relevant.   For example, some companies are already doing blogger outreach to expand their audience and customer base. These uncertain times call for changes in the way businesses mar ..read more

Digital Marketing Channels that Bring the Best Results Companies today understand the power of using the best digital marketing channels to promote their brand. Since most consumers these days look to their smartphones for all they need, it’s impossible to disregard the significance of online marketing. Using digital marketing channels is not only a consideration for E-commerce sites and online retailers but a necessary evil for all businesses and required for survival. Digital Marketing Channels   It’s very important to utilize the best digital marketing channels over traditional market ..read more

  SEO, or search engine optimization for the uninitiated, is the process of building up site engagement through increasing site visibility to search engines. This involves a lot of carefully constructed and strategically placed link-building, as well as developing a great “Brand” in the eyes of Google.   There is no other time in history that AI marketing platforms and other ad promotions are at its peak. The increase of Internet usage across the globe has changed the way people research, get relevant information, interact with one another, and develop a language that’s entirely born ..read more

Best local SEO tips for Roofers and Contractors   “I just searched Google for a roofer near me, and your name was at the top of the list!” from your next customer. That sounds pretty great, right? It would be nice to know that when someone searches for a local roofer, your business comes up on the first page, or even the very top listing, right? Well, the way to make that happen is to utilize local SEO. And lucky for you, this article has essential local SEO tips that you can put to work right away. So the next time someone in your area needs a roofer, they’ll immediately find you. Intere ..read more

7 New SEO Trends to Rule Your Rankings in 2019: A new year is a perfect time to implement new SEO strategies. What are the 7 SEO trends in 2019 that no one is talking about? This new article is here with the inside scoop to put you ahead of the SEO curve in 2019.   1. Mobile-first Indexing Google debuted its mobile-first index in 2018, which classifies and indexes websites based on their mobile version. The desktop site is no longer what Google considers to be the primary version of your website, which comes with significant consequences.     Since not having a mobile-friendly ..read more

The most successful digital marketing strategies include a heavy focus on search engine optimization or SEO. SEO leads generated through search engine results pages boast a 14.6% close rate versus a rate of only 1.7% for outbound attempts like print ads. So should you spend more time developing your website’s on page SEO or the off page SEO? Once you understand the basics of how SEO works, you’ll see both of these contribute in important, but in different ways. Learn more about on-page versus off-page SEO below.   What is On-Page SEO? On-page SEO refers to optimizing certain parts of a we ..read more

10 Things Every Business Owner Should Do After Launching a WordPress Website   The day has finally come. After weeks, or even months of meticulous setting up, picking the right theme and tweaking it just right, with crashing servers, unexpected bugs, troubleshooting, testing and resetting everything again – your website is finally live! Yay! Or you decided to hire an expert website design firm and are pleased with the results, but don’t get comfortable just yet!   You have put so much effort into this website, so now that it is finally launched, you can pat yourself on the back, pour ..read more

How to Team Up with Influencers in your Industry You have probably heard about influencer marketing. Seminars, webinars, live videos and different other platforms are concentrating on influencer marketing.   Influencers are people who have been able to garner a huge following online and excel in a specific industry. They might be celebrities or people who have built their name from their online activities.   Either way, influencer marketing can get your marketing efforts to the next level. Most small business owners feel that this form of marketing is for large businesses. While not ..read more