In this digital era, secure website design is crucial for safeguarding businesses. A well-secured website protects sensitive information and fortifies overall data security. We at Go Smart Media spend about 20% of our time securing out websites and servers from spam and malware. From email spam filters to WordFence to hardening our servers, it seems that the threat of hacking has never been more present on the internet. As cyber threats evolve, businesses in Canada must stay vigilant in their web security efforts. This article outlines essential steps to enhance website security: Implementing ..read more

Utilizing top SEO tools is a must for every SEO professional. When it comes to digital marketing, every click matters, and every little keyword can be a game-changer. But it isn’t a walk in the park to arrive at more clicks and keywords that ranks your small business higher in search engines. This is why SEO tools have never been as critical for business owners as they are now.  2024 is just around the corner, and just imagine a digital landscape where your content doesn’t just keep you afloat—it helps you thrive.  In this article, we’ll talk about the tools that will change your di ..read more

No digital marketing strategy is complete without keeping up with and using the latest Social Media Platforms. If you’re not on social media, are you even really marketing yourself or your business properly or effectively? Chances are high that you’ve already got a solid social media marketing strategy in place, which is an excellent start. Are you on any of these emerging social media platforms below? Tech is constantly evolving, and like BitCoin, X (formerly Twitter), and TikTok, those who get there early are the ones who reap the biggest rewards. Here’s our quick social media marketer’s gu ..read more

Engage, Educate, Empower: Leverage Content Development for Lasting Brand Success! Content reigns supreme in the modern marketing landscape. For many brands, it’s the bridge that closes the gap between their message and their audience. That’s because effectively harnessing and projecting content that people can actually use can wield the power to engage, educate, and empower small business and tourism operators in Canada. This is the fundamental trio that holds the key to lasting brand impact and will impact the long term success of your business. The question is; how can your brand invoke the ..read more

Digital Marketing is on the forefront when promoting your business and video testimonials are a game changers for small business and tourism operators. Do you tired of hearing the same old sales pitch from corporations in order to get you to buy their products? So are your prospective customers. Transparency is in, and video testimonies have never been more powerful. Internet is so important in the success of your brand in this digital age. What better way to persuade prospective buyers of the high quality of your products or services than to show real people talking about their positive exper ..read more

Knowing and following SEO trends is crucial if you want to make your business website rank in the search engine results pages. In this article, you will get to know about the reasons for the same. So, understand why SEO trends are so important for your online business success by reading this article. The seven reasons why SEO trends hold so much importance for your small business or tourism site in Nova Scotia are written below: 1. Changing your marketing strategies in the digital age Today’s world has almost become a digital one. Due to this age, the functioning of businesses has changed dr ..read more

Funding Your Web Development Project: Smart Strategies for Small Business Success and Tourism. So, you got this fantastic wеb dеvеlopmеnt project in mind, and you are raring to go.  You skеtchеd out thе concеpt and plannеd thе fеaturеs, and now all that’s standing bеtwееn you and digital succеss is thе funding. Howеvеr, wе all know that raising monеy for a businеss vеnturе isn’t thе еasiеst of tasks. Fortunatеly, thеrе arе somе solid stratеgiеs to hеlp you sеcurе еnough funds to makе your project a rеality.  Small Business Success – The Funding Conundrum Wеb dеvеlopmеnt can be a thri ..read more

If you’re looking to establish an online presence for your small business, a website is a must have thing to promote your products and services. Obviously, there is more than just having a website to stand out among the crowd. A website must be optimized for search engines and designed with the user in mind to succeed.  That’s where SEO and web design come in. By combining these two disciplines, web designers can create websites that look great with trendy features such as files upload for WooCommerce, rank high in search results, and provide an exceptional user experience. SEO and Web De ..read more

Cryptocurrency is becoming an increasingly popular form of payment. Businesses all over the world are beginning to realize the potential benefits of paying for services with Bitcoin and also getting paid in Bitcoin for web design services as well as SEO and digital marketing. Can web design companies in Canada really get paid in Bitcoin or any other cryptocurrency? Sure they can! It is happening right before our very eyes. Go Smart Media is one such web design company in Canada that is accepting Bitcoin for payment of webdesign, SEO, and digital marketing services. From cost savings to conveni ..read more

We now know that we need to pay attention to many aspects of our brands, websites and social channels that include weekly duties to improve local SEO! Local SEO (search engine optimization) is an element of SEO that mainly focuses on optimizing any website so that it can get found high in local search results, namely on Google. Some of these weekly duties would include new content creation, on-page optimization, off-page optimization, and quality link building, and other digital marketing efforts like social media awareness. Why is local SEO important? Local SEO is important to optimize websit ..read more