In the dynamic world of digital media and advertising technology, it’s imperative to shine a spotlight on the exceptional women who are driving innovation, breaking barriers, and forging ahead in their respective fields. The recent Top Women in Media & Ad Tech Awards, proudly presented by AdExchanger and AdMonsters, did precisely that by recognizing the outstanding contributions of women who are shaping the future of our industry.  Tech Trailblazers stand at the forefront of the industry’s evolution, spearheading advancements in ad tech and media products. Despite navigating the chall ..read more

Television allows advertisers and marketers to reach broad audiences through entertainment and information. However, there are different TV platforms, each providing unique advantages. Three common examples are linear, connected and advanced TV. Linear TV is the traditional version which has existed for decades. Connected TV (CTV) and advanced TV are modern innovations that allow digital streaming and data-driven targeting. Considering the numerous options available, it’s essential to understand the nuances to stay competitive in the advertising industry. This article discusses linear TV, CTV ..read more

Connected TV, or CTV, refers to televisions that connect to the internet. CTV allows viewers to enjoy online content from apps and streaming services, through smart TVs, set-top boxes or game consoles. It has become increasingly popular due to its convenience and wide range of content options. Over 80% of U.S. households own at least one internet-connected TV device. And that’s not the only reason advertisers and publishers are taking advantage of connected TV advertising trends. While CTV trends in 2024 have much to do with consumer behavior, advertising technolo ..read more

As television evolves into a more interconnected and digital space, advertisers must continue to find ways to reach their audience and keep up with consumer trends. According to 2023 statistics, 56.8 million millennials watch connected TVs in the United States alone. With more people watching connected TV than ever, advertisers have capitalized on the shift away from traditional cable and satellite TV to deliver ads to viewers while they stream content on their smart TVs, gaming consoles and other devices. Emodo is on a mission to achieve the best possible results for our client ..read more

Objective Shiseido, a best-selling Japanese skincare and makeup company, partnered with agency Dentsu, with its sights set on driving awareness for a new skincare product to its target audience, specifically among high-value, new-to-brand customers. The Challenge The challenge for Shiseido was clear: to raise awareness of a new skincare product to the brand’s target audience. Recognizing the need for advanced audience targeting with high-AU (Attention Units) media, Shiseido sought a solution that would not only reach its target audience but also captivate their attention effectively. The Solut ..read more

Introduction A leading sports brand aimed to elevate app awareness and downloads among their loyal followers and sports enthusiasts but was not meeting much success. The brand was coming up against targeting challenges through existing advertising partners, and was looking for a partner that could accurately target mobile users at scale as well as drive measurable impact. For this, they turned to Emodo.  The Challenge  This sports brand had a dedicated fanbase, yet still faced a significant hurdle in finding advertising partners capable of precisely targeting their audience to genera ..read more

Introduction In the pursuit of advancing educational opportunities, a government agency set out to drive awareness of their scholarship programs, specifically targeting audiences most likely to apply. Faced with the challenge of effectively reaching and engaging the right audience, the agency turned to Emodo for a strategic solution. The Challenge The government agency recognized the need to precisely target and raise awareness about their scholarship opportunities among audiences with a higher likelihood of application. The challenge lay in finding a partner capable of executing a comprehensi ..read more

Introduction In the dynamic landscape of consumer-packaged goods (CPG), one brand aimed to re-engage lapsed shoppers and attract customers who had previously purchased from competitors. Faced with the challenge of establishing meaningful consumer connections and accurately measuring success in digital advertising, the client sought a strategic solution. Emodo stepped in to create a campaign that not only rekindled interest but also drove conversions with precision.  The Challenge Engaging lapsed shoppers and enticing customers away from competitors in the saturated CPG market posed a sign ..read more

Introduction Samsung Mobile, a leading player in the smartphone industry, joined forces with its agency Cheil to enhance its market share in Texas. Their overall objective was to not only boost quality site traffic but also encourage foot traffic to carrier store locations in key Texan markets, and ultimately drive device sales. The challenge at hand was reaching distinct audience segments through precise geo-targeting, while managing a substantial budget with a lean team. In their quest for success, Samsung needed a dependable partner to help them execute a triumphant campaign. The Challenge ..read more

Introduction  Audible, an Amazon Company, set out to increase its trial sign-ups and attract new subscribers by immersing consumers in a captivating experience. However, this ambitious goal posed a unique challenge, as existing advertising partners lacked the advanced creative and targeting capabilities necessary to meaningfully capture consumer attention. Audible turned to Emodo for a solution that would deliver results and meet the objective. The Challenge The challenge for Audible was clear – creating an immersive experience that not only captured but held the attention of potential su ..read more