How to Seamlessly Migrate Your Rewards Program
Smile Blog
by Gabrielle Policella
3d ago
Editor’s Note: This post was originally published in 2017 and was updated for accuracy and comprehensiveness on March 22, 2024. Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program. Whether you’ve been running a rewards program for a while or you’re relatively new to rewarding your customers, you need to make sure that the rewards and functionality you’re offering meet your needs and your customers’ needs.  If not, it may be time to migrate your loyalty program.&n ..read more
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Top Loyalty Program Features (+How To Choose The Best Software)
Smile Blog
by Gabrielle Policella
1w ago
Customers no longer simply appreciate being rewarded for their business—they expect it. Starting an ecommerce store is easier than ever with the rise of ecommerce platforms like Shopify. In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.  Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program. If you choose not to provide a program, you risk l ..read more
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The Impact of Live Commerce on Shopping
Smile Blog
by Jenna from Dialpad
2w ago
Imagine the scene; you have a shopping trip planned, but when you look out the window, the weather is truly awful. In the years gone by, you may have needed to cancel your plans. Not anymore. There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  Since then, the live commerce sector has grown massively, reaching a value of $1,498.7 billion in 2022 and is forecasted to reach $2,880.3 billion by 2028. You can now buy almost anything from the comfort of your own home. There are multiple platforms, such as, TikTok Shop, A ..read more
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All-in-One Solutions vs. Best-of-Breed Software: Pros and Cons for Ecommerce Businesses
Smile Blog
by Jonathan Roque
3w ago
Operating an ecommerce business demands a balance between providing the best experience for customers while working behind the scenes to make that happen. Behind the scenes is where you navigate the complexities of growing the business, being strategic, and finding the best tools to support your business.  As an ecommerce business, there is a range of different types of software, technologies, and apps you need to help run your business to its full potential. Each piece of technology should help grow your business and be the best partner that ultimately meets and exceeds your needs.  ..read more
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How Loyalty Drove Over 8 Figures in Sales for Diamond Art Club
Smile Blog
by Gabrielle Policella
1M ago
Every successful DTC brand starts with a “why.” Why did the founder create the brand? Why should customers care? Why should you shop from this store over a competitor?  For Diamond Art Club (DAC), founder Angie Shehaj’s “why” was to find a creative outlet that offered respite from a demanding work life. “As a busy professional, finding time for self-expression was a challenge. Everything changed when I discovered my passion for diamond art!” Combine cross-stitching and paint by numbers and you have diamond painting. Diamond Art Club sells diamond art craft kits. Angie created Diamond Art ..read more
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How Loyalty Influenced $1.67M in Revenue for Live Bearded
Smile Blog
by Gabrielle Policella
1M ago
Live Bearded is a men’s grooming brand that sells beard care and grooming products. Founded in 2016 on the values of brotherhood, the brand has created a thriving brand community with over 325,000 social media followers.  How did they do this?  Live Bearded created a lifestyle brand through authentic marketing, community events, and a motivating loyalty program powered by Smile.io. By including a referral, points, and a VIP program as part of its customer journey, Live Bearded has incentivized repeat purchases, increased basket size, and shortened time between purchases.  After ..read more
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Embed Loyalty Content Where It Matters On Your Ecommerce Store
Smile Blog
by Gabrielle Policella
1M ago
A loyalty program can deliver a significant return on investment for your ecommerce business. But only if customers use it.  For customers to actively engage with an online loyalty program, a few things have to be true: The rewards are motivating.  The program is easy to use.  Ensuring your rewards are motivating involves understanding your customers’ values, choosing an appropriate rewards program type, and offering rewards that align with both of those. In other words, a lot of strategic thought goes into configuring an incentivizing ecommerce loyalty program.  Making ..read more
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Loyalty Programs vs. Pay to Join Memberships
Smile Blog
by Jonathan Roque
1M ago
True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor.  Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs. In fact, we are in a place where customers not only expect a brand to have a loyalty program but engage and get excited about the loyalty programs. So let’s compare the two retention tools ..read more
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Launching Your Loyalty Program Quickly on Smile Plus
Smile Blog
by Jonathan Roque
1M ago
Launching an ecommerce business can take anywhere from minutes to months. Depending on the size of your store and the complexity of your program, launching an ecommerce loyalty program can be hard work. But it doesn’t have to be.    With Smile.io, ecommerce merchants can feel confident about their loyalty and rewards programs as a tool in their overall retention strategy. Based on our data of 139 million orders analyzed from 100,000 ecommerce merchants, we discovered that shoppers who redeem  Smile.io rewards coupons have a 16.5% higher average order value than those using ..read more
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Executing a High-Volume Loyalty Program Migration with Dr. Sam's
Smile Blog
by Gabrielle Policella
1M ago
Dr. Sam’s is a simple, no-fuss skincare brand created by Dr. Sam Bunting with her 20+ years of expertise. After years of working in her own clinic, Dr. Sam was motivated to fill a gap in the market she noticed: solutions for problematic skin that were simple, effective, and affordable. In 2018, she launched the brand with her award-winning Flawless Cleanser.  Since then, the brand has grown into a holy grail staple for acne-prone customers worldwide. With a purposefully limited range of products that target specific issues, customers feel confident instead of overwhelmed when shopping on ..read more
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