Breaking Storytelling Boundaries With Crunchyroll
Adweek Feed » Social Pro Daily
by Adweek Staff
1d ago
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll's strategic role within Sony Pictures Entertainment's ecosystem. Anime, a ..read more
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The Speed of Culture: Leading Puma Into the Digital Age
Adweek Feed » Social Pro Daily
by Adweek Staff
1d ago
In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new ..read more
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After Liberating Creativity in ‘1984,’ Apple Is Crushing It—and the Internet Hates It
Adweek Feed » Social Pro Daily
by Brittaney Kiefer, Rebecca Stewart
1d ago
It was supposed to be a clever product demonstration for Apple's latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the ..read more
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Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
Adweek Feed » Social Pro Daily
by Mark Stenberg
1d ago
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated ..read more
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Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Adweek Feed » Social Pro Daily
by Bill Bradley
1d ago
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a "first of its kind" offering, with ad-supported and ad-free plans coming this summer. Between the lines The surprising news combines content ..read more
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Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
Adweek Feed » Social Pro Daily
by Rebecca Stewart
1d ago
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap's CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The ..read more
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Why We Can’t Stop Talking About Asian Creativity
Adweek Feed » Social Pro Daily
by Eunice Tan, Kit Chua
1d ago
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and influences? Chances are, everyone will have their own definition of what "Asian creativity" is to them. And it could very well be that none of ..read more
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Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts
Adweek Feed » Social Pro Daily
by Catherine Perloff
4d ago
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most ..read more
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In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Adweek Feed » Social Pro Daily
by Bill Bradley
4d ago
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company. However ..read more
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Who Wants 228 Big Macs?
Adweek Feed » Social Pro Daily
by Matt Smolin
4d ago
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456 medium fries or 228 Big Macs. The top holder of McDonald's loyalty points has 1,370,044 points, enough for 913 vanilla cones (best value ..read more
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