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Adweek's Social Pro Daily section is a timely feed of news, trends, and tips for social media marketers. We cover it all -- from new feature rollouts and how social media platforms are optimizing for e-commerce, to the news about the latest algorithm changes. Adweek is the leading source of news and insight serving the brand marketing ecosystem.
Adweek Feed » Social Pro Daily
1d ago
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll's strategic role within Sony Pictures Entertainment's ecosystem. Anime, a ..read more
Adweek Feed » Social Pro Daily
1d ago
In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new ..read more
Adweek Feed » Social Pro Daily
1d ago
It was supposed to be a clever product demonstration for Apple's latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the ..read more
Adweek Feed » Social Pro Daily
1d ago
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated ..read more
Adweek Feed » Social Pro Daily
1d ago
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a "first of its kind" offering, with ad-supported and ad-free plans coming this summer. Between the lines The surprising news combines content ..read more
Adweek Feed » Social Pro Daily
1d ago
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap's CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The ..read more
Adweek Feed » Social Pro Daily
1d ago
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and influences? Chances are, everyone will have their own definition of what "Asian creativity" is to them. And it could very well be that none of ..read more
Adweek Feed » Social Pro Daily
4d ago
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most ..read more
Adweek Feed » Social Pro Daily
4d ago
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company. However ..read more
Adweek Feed » Social Pro Daily
4d ago
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456 medium fries or 228 Big Macs. The top holder of McDonald's loyalty points has 1,370,044 points, enough for 913 vanilla cones (best value ..read more