4 Steps to Creating a Successful Agency Marketing System written by John Jantsch read more at Duct Tape Marketing Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place. What is a marketing system? A marketing system is a series of steps and processes that are used to create, deliver, and measure the success of your marketing efforts. This can include ev ..read more

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts.  But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they wan ..read more

10 Critical Elements Your Website Must Employ Today written by Shawna Salinger read more at Duct Tape Marketing Many people assume that a website's purpose is to get new clients. Just create high-quality product pages, write a little content, add a CTA button then sit back and see if it works. Yet the primary goal of a website isn’t only to obtain new clients. In fact, 92% of consumers visit a brand's website for the first time for reasons other than buying. So, what is the job of a company website in the world of modern marketing strategy? Sometimes the goal is to build trust for a p ..read more

6 Simple Ways to Get Your Customers Talking written by John Jantsch read more at Duct Tape Marketing Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company can do to stimulate word of mouth and cash in on the buzz. Here are six ways to get your customers talking about you and your organization: 1) Ask ..read more

Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function. It’s not just the people with marketing in their titles ..read more

What’s Your Signature Response to Problems? written by John Jantsch read more at Duct Tape Marketing One of the ways to create goodwill, positive buzz, and happy customers is to exceed expectations. Responding proactively to problems is, in my opinion, one of the easiest ways to exceed the expectations available. Problems happen, that’s a fact. You can choose to respond to customer challenges, problems, let downs, screw-ups, and mistakes in one of two ways. You can ignore them and create the kind of friction that drags your trust into the ground or you can respond in such an over-the-top, out ..read more

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by John Jantsch read more at Duct Tape Marketing When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check.  Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. Your list of roles and responsibilities goes on. And these things add up quickly. Most entrepreneurs suffer from the belief that they can do it all. But eventually, ther ..read more

Is Facebook Still a Useful Play for Small Businesses written by John Jantsch read more at Duct Tape Marketing You may very well be asking the question posed in the title of this post because you’ve been following the recent damning Facebook whistleblower testimony, or maybe you’ve just had this sinking feeling for several years. While I don’t think being on Facebook is at this point detrimental to a small business brand the way it might be for a publicly traded company the question is – Does it still make sense for a small business from the standpoint of meeting business and marketing objectiv ..read more

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing This blog post is brought to you by  Workpuls.  With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online.  Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, so let’s talk about how to use it in 2021. Some of the questions that I received when social media was brand new I still get today: How do I find time to do it? What ..read more