We’re excited to announce a brand new chapter for our Developer Marketing & Relations: The Essential Guide book. This new chapter is not within the book’s contents, but a whole new journey as the 3rd Edition of the book is now translated and available to readers in Simplified Chinese. You can buy the 3rd Edition in Chinese here. The English versions are available in Paperback, Kindle and ePub. The launch was on March 30th, at a Segment Fault event. Moschoula Kramvousanou, SlashData CEO, also shared a message with the audience. How is SlashData involved with DevRel For more ..read more

Development communities like GitHub and StackOverflow are the bedrock of progress for all kinds of developers and their projects. Furthermore, many organisations curate their own communities to enhance developers’ experience with their products. In this post, taken out of SlashData’s public report “The State of the Developer Nation”, we’ll learn what developers look for when joining a technology-centric community and which factors encourage them to participate and engage more. https://youtu.be/zRIOsNSUX-Q?si=S2iAY3AjrivDeXaKWhat factors do developers consider when joining a technology-centric ..read more

One of the most common mistakes in developer marketing is being overly broad in defining your target audience. For example, I recently spoke to a prospect who told me their intended audience was “anyone who writes code.” While it’s tempting to think a large addressable market is better for the business, it makes it nearly impossible for developer relations and marketing teams to effectively reach them. There’s a lot of nuance and segmentation possible between developer audiences, so the panel discussion titled “One Developer Program, Multiple Audiences” at ,,SlashData’s DevRelX Summit 2023&nbs ..read more

It’s impossible to ignore the hype around AI right now, and all of us working in Developer Relations have been grappling with the right ways to leverage it. This year’s ,DevRelX Summit was largely focused on AI, and one of the panels I found most interesting was the one on How DevRel Teams Can Use AI. Moderated by Ash Ryan Arnwine from ,Nylas, the panel featured insights from Kerri Shotts of ,Adobe, Jon Gottfried of ,Major League Hacking, and Joyce Lin of ,Postman. In this post, I want to dive into their thought-provoking conversation and explore some of the ways DevRel teams are currently usi ..read more

Welcome to your new journey as a Developer Advocate at XYZ company! This guide is here to help you learn the key things to remember, making a great impression on your manager, directors, and team. Note: This guide is for when you've decided to join the company and have signed the contract. Before Day 01 Whether coming from a different company, shifting from another role like software engineering, or stepping into your first job, taking a week off before day 01 is beneficial for your health. Take this time to relax with family, go on a trip, or enjoy activities that refresh your mind. This brea ..read more

Back in May, we got together with the ,DevRelX Community to look into and discuss the latest Developer Program Leaders survey results. The session was joined by our research analysts and a panel of Developer Program Leaders Forum experts. Together we deep-dived into how Developer Relations practitioners prioritise their resources and activities, and justify the value of their developer program, offering everyone in the community an insight into how they compare against the industry’s practices, especially in times of uncertainty. Since not all audience questions were addressed during our recen ..read more

Explore the must-attend Q3-Q4 events designed to fuel impact and foster developer-led growth. Unmissable opportunities await online and in person! 1. DevRelX Summit 2023 - Driving Impact in the Age of AI Date & Place: Oct 25-26 | Online Admission: ,Register | ️ Free Highlight: Last Chance to Shine: Speaker Applications Closing on August 15th! How is AI affecting Developer Relations and developers? It’s time! The ,DevRelX Summit returns for 2023 to explore how AI is shaping the future of developer ecosystems and the ways in which DevRel professionals can harness its potential to create mean ..read more

At DevRelX our mission is to empower the more Developer Relations practitioners to understand developers and make educated decisions based on data to create the best experience for their developer communities. To get there, we bring you an all-around view of the developer population, who they are and what are their needs. This time, we are taking a closer look at developer happiness! ☀️ Does happiness lead to productivity? Join our community and ,share your thoughts with us! It might sound intuitive already, but we are obsessed with data. So, we looked into it. And by “we” I mean SlashData and ..read more

Numbers matter, but how can we keep track of what is relevant to our goals? What can we improve? Which numbers should we focus on? In previous articles, we have talked about ,what DevRels are, their types and what they do. In our second article, we went over ,the ultimate guide for content creation and how to start sectioning your community to reach your goals. In this new episode, we'll learn about which metrics you should focus on as a DevRel, data sources, vanity vs actionable metrics and more. This is often referred to as the least fun part of being a DevRel, but working on it will guarant ..read more

More than 60% of developer relations professionals believe their organizations view their work as “mission-critical” or “quite important,” according to our ,2022 Developer Relations Compensation Report. And with good reason: DevRel practitioners are key to fostering passionate user communities that power up product adoption, raise brand awareness, and drive business growth. But connecting the dots for C-level leaders isn’t always easy. That explains why DevRel practitioners ,use a wide range of KPIs to justify their programs to senior leaders, from video views to monthly active users and every ..read more