“Acquiring a new customer can be five to 25 times more expensive than holding on to an existing one.” – Harvard Business Review In the ever-competitive retail landscape, retaining existing customers is just as important as acquiring new ones. One highly effective way of doing this is by implementing effective loyalty programs. For many brands,... The post Retail Loyalty Programs: How to Choose the Right Solution for Your Brand first appeared on Yegertek - Loyalty Group ..read more

Businesses today work extremely hard to acquire customers and even harder to retain them. They employ various marketing tactics, social media strategies, advertisements, and much more to gain their customers’ trust and build lasting relationships. As per one of the studies conducted by Bain & Company, increasing customer retention rates by 5% increases profits by... The post Why Customer Retention Software is Essential for Business Success first appeared on Yegertek - Loyalty Group ..read more

Have you ever been to a store and felt the utter joy of seamless shopping? No waiting lines, an app to guide you through the store and the products, exciting reward points on every purchase, no out-of-stock products, and multiple payment options, so you can be on your way without a hitch. Sounds too euphoric?... The post How Customer Experience Management Software Can Transform Your Business first appeared on Yegertek - Loyalty Group ..read more

In a study conducted by Epsilon in 2023, it was found that about 80% of consumers are likely to engage with a brand if they offer a personalised experience. This brings us to the pressing question – what drives customer interactions? Is it the user experience? or the reward options that they receive on making... The post How Customer Journey Analytics Can Revolutionise Your Marketing Strategy first appeared on Yegertek - Loyalty Group ..read more

Customer loyalty and satisfaction are necessary reliances’ for any successful business. They not just drive repeat purchases but also create a community of brand promoters. In this article, we’ll explore convincing strategies to improve customer loyalty and satisfaction, ensuring long-term success. Understanding Customer Loyalty and Satisfaction What is Customer Loyalty? Customer loyalty refers to a... The post How to Improve Customer Loyalty and Satisfaction first appeared on Yegertek - Loyalty Group ..read more

Reward points programs are popular with many businesses. They offer customers incentives to keep coming back. Understanding how these programs work can help you take full advantage of them. Let’s explore what makes reward points programs valuable and how they function. What Are Reward Points Programs? Reward points programs are schemes that businesses use to... The post Reward Points Programs: How They Work and Why They Matter first appeared on Yegertek - Loyalty Group ..read more

Loyalty programs aren’t just about giving customers a reason to come back—they’re a powerful tool to increase sales and drive growth. Let’s dive into how these programs can transform your business and boost your bottom line. 1. Boosting Customer Retention Why Customer Retention Matters for Increasing Sales Did you know it costs five times more... The post How to Boost Sales with Effective Loyalty Programs first appeared on Yegertek - Loyalty Group ..read more

In today’s digital age, engaging with our customers is more crucial than ever. Technology offers various tools and strategies to enhance this interaction. Throughout leveraging these tools effectively, businesses can build stronger relationships with their customers and drive growth. Here’s how technology can help you engage with your customers better. Utilize Social Media Platforms Social... The post How to Use Technology to Engage Customers? first appeared on Yegertek - Loyalty Group ..read more

Customer retention strategy is a critical aspect of any successful business. In a competitive marketplace, retaining existing customers often proves more cost-effective and profitable than acquiring new ones. This article explores effective customer retention strategies that can help you build stronger relationships with your clients and ensure long-term business success. What is Customer Retention? Customer... The post Customer Retention Strategies That Work first appeared on Yegertek - Loyalty Group ..read more

Customer incentive programs are crucial implements for businesses aiming to nurture loyalty and drive repeat purchases. However, their implementation comes with its set of challenges that can prevent effectiveness if not addressed strategically. This article explores the common hurdles faced by businesses and offers practical solutions to ensure successful implementation of customer incentive programs. In... The post Solving Customer Incentive Programs Challenges first appeared on Yegertek - Loyalty Group ..read more