This is Part One of a three-part series about sales pages and improvements you can make to increase your conversion rate. What do I mean by conversion rate? I mean more sales! For all of the people who see your sales page, we want as many of them as possible to decide to purchase your amazing product. In these next three episodes, I'll be sharing some sales page secrets with you that have not only helped me and my own business, but also hundreds and hundreds of students that I've worked really closely with over the last couple of years to increase their sales page conversions too. In part one ..read more

This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that “you're only gonna fail if you give up.” Kati struggled for the first 6 months of running Facebook ads.  She tested and tweaked all the things — sales pages, ads, messaging, audiences… you name it.  Finally, she pivoted to a different upfront product — a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and ..read more

Welcome back to the story of Brooke Harris’ blogging journey!  If you missed it, be sure to check out last week’s episode to hear her backstory. Brooke started her blog, Happy Simple Mom, fairly recently, in May 2018, and was able to grow her blog using consistency and collaboration. The amount of traffic and followers she was able to get via Pinterest and a collaboratively-run Facebook group are quite impressive.  But the story doesn’t end there.  A friend introduced her to Brilliant Business Moms and she decided to apply to the Facebook Ads Intensive. Listen to the full episo ..read more

So is it still possible to make Facebook and Instagram ads work if you're a brand new business owner? Well, Jen McConaghie is proof that it is! All you need is a fabulous product to sell and some help along the way to make sure you know how to craft an amazing offer. Make a swoon-worthy sales page and create those brilliant ad images and ad copy that are going to sell to the right customers and the right people.  If you're a newer business owner, you will love hearing from Jen and even if you're a more experienced business owner, I think you will learn some great tips on how to reorder y ..read more

Today I am talking to Kelsey Sorenson of Wife Teacher Mommy. She has been a student of mine since 2016 when she bought my first course on promoted pins. She was a new business owner at the time and that was the first online course she purchased to help her business grow. The course led to a viral promoted pin that brought in tons of sales.  Kelsey then went on to take my Facebook Ads Intensive course and was able to see amazing results with her Facebook ads. Kelsey has created an amazing membership, the Wife Teacher Mommy Club. It’s an incredible experience and community for her club mem ..read more

Are you a creative business owner? Have you ever wondered if you can actually make money while still having fun and being creative?  Sarah Watts from Craft with Sarah did and she’s here to share with us how she used Facebook ads to jumpstart her creative business. Press play on the podcast player below to hear the full episode. Sarah has been crafting and making cards since she was a teenager. She started looking online for creative inspiration which is where she discovered forums filled with other card makers sharing their creations.  Before long she was sharing her own unique des ..read more

Angie Holden of The Country Chic Cottage and Cori George of Hey Let’s Make Stuff recently joined forces to host an online summit called Sublimation Camp. Cori and Angie spill the beans on what they did, how they coordinated it, hosting, marketing, what their tech stack was, and what they'd do differently the next time they host a large online event. We also dive into the nitty gritty of conversion rates, what percentages of sales came from affiliates, and how they managed to scale up their Facebook ads so quickly.   The premiere Sublimation Camp was massively successful! Over 44,000 ..read more

Have you ever felt stuck on the path you’re on in your business? Well, I want you to know that it’s okay to change your mind! It’s okay to change your course and restructure your programs so that they’re serving you and your customers. A few years ago I was stuck. I was so stressed out and burned out from teaching my course that I just shut it down. I still loved the subject but I was too frustrated to continue.  I was sure that I would never teach on that topic again. But a year or two went by and I was still super passionate about the topic. So I asked myself, why does it have to be al ..read more

Today’s episode is perfect for anyone who has been on the Facebook and Instagram Ads struggle bus or for anyone who hasn’t tried Facebook Ads before but has heard that they just don’t work anymore. In this episode, I am talking to Corina Holden of Frump Fighters. Corina was doing great with her ads (Check out Episode 197 to hear all about it!) but after the big iOS update in 2021, things changed and her ads strategy wasn’t working very well anymore. Her upfront profit was gone and she was only managing to break even. Corina took a break from ads but recently decided to give them another try ..read more

Today on the show, we are talking to Heather O’Donnell of Happy Humble Home. Heather got her start the way a lot of bloggers do – by cranking out as much content as possible, pinning like crazy, and trying to grow her traffic numbers. After growing organically to the point that she qualified for MediaVine, she decided to give Facebook ads a try. Press play on the podcast player below to hear the full episode. Growing Her Blog Organically Heather started HappyHumbleHome.com four and a half years ago and for the first years spent a lot of time growing her traffic and her email list and develop ..read more