Harold Mintz in a Tutu If I, Harold Mintz, was your tutu wearing Fairy Godfather and handed you $1 million dollars, what would you do with it? This generous gift would come with one condition. You must spend 100% of it on your business. What would you spend it on? Many of you have already gotten this question from me. I often ask it during my visits with Classic Distributors. Below are your Top 10 answers (in reverse order). Do you recognize your response? 10. It’s a Schvitz-a-thon out there! Our shop is an oven for at least 4 months of the year. With the bay doors open and fans swirling you c ..read more

You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article. That topic is a bit like casino odds in Vegas. It depends on the venue, the game you’re playing, and how comfortable you are with risk.   On the other hand, the floor plan of your exhibit doesn’t rely on luck. But it does require planning and a strategy. Your booth size will determine ..read more

Here are (4) Exhibit Design Search tips to make searching and saving designs a bit easier. All are simple navigation techniques requiring nothing more than a click or two. Trick #1: Advanced Search (below the search box) defaults to a show search view on any search. However, if you want a cleaner version of the search, simply delete “showsearch/” in the URL and hit “enter” on your keyboard. Here’s the new version: https://www.exhibit-design-search.com/booth-size-all/sort-booth-size/categories-d-27-49/search-symphony. Trick #2: The Size/Price and Display Types menus have recently been updated ..read more

Onsite | Logistic | Exhibit | Guru Hand him $20, a sub sandwich, and hot coffee Starting in April, for a small fee (cash only please), Classic will have an OLEG option with every exhibit shipped in a wood crate. When your crate arrives, please let OLEG out, hand him a $20, hot coffee, and sub sandwich… he will do the rest! Leaving you time to wine and dine your valuable clientele while knowing your exhibit is being set-up on the show floor. This new, revolutionary take on exhibit supervision is set to change the exhibit world. No more expensive flights and added hotel rooms for supervisors! O ..read more

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules: (1) When a foul ball comes your way in the stands, catch it without dropping your beer or popcorn. (2) When asking for an autograph, tell them your son’s name is spelled H-A-R-O-L-D. and (3) The only acceptable condiments for a ballpark hot dog are mustard and sauerkraut. Period. PLAY BALL!!! The post Baseball Terms | Classic Exhibits Style appeared first on Trade Show Ideas & Inspiration ..read more

What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights.  It makes total sense. LED lights are versatile, cost-effective, nearly indestructible, and ideal for displays of any size and shape. Best of all, the labor costs are about the same or less since many LED lights come attached to the structure and don’t require a show electrician. Easily 75% of the purchase and rental orde ..read more

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit?  The answer is… a lot. Exhibit crates and roto-molded cases are generally well-designed and durable. Your exhibit provider builds and packs hundreds if not thousands of exhibits every year. However, you shouldn’t assume every exhibit house h ..read more

About 10 years ago, EXHIBITOR introduced the Find It — Top 40. It’s an annual list of North America’s Top Exhibit Producers. The application process is comprehensive and time-consuming, taking about 3-5 days for the Classic Team to complete. We Did It Again! This year, Classic Exhibits made the Find It – Top 40 list again. We’ve made the list every single year. We’re honored to be included in this distinguished group of exhibit producers. If that sounds like false modesty, it’s not. See the impressive list, which includes 26 Classic Distributor Partners. EXHIBITOR Find It — Top 40 Exhibit Pro ..read more

YIKES! You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award! Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR or allow us to submit them on their behalf. Classic Exhibits | (8) Portable Modular Award Finalists: Halycon Tech Hilton Worldwide Ion Group Minoan Experience Omni Partners Sage Productions OrangeTheory WiPro Halycon Tech Hilton Worldwide Wipro OrangeTheory Minoan Experience Omnia Ion Group Sage The post 2024 Portable Modular ..read more

BBQ is BBQ, right? Not if you’re from Carolina, or Memphis, or Texas, or Kansas City, or 50 other locations in the United States. Each region has their unique take not only on the sauce but also on the meat and preparation. The same could be said for exhibit marketing at different types of events like trade shows, conventions, conferences, or private events. No two audiences are the same, and how marketers interact with potential clients has a distinct rhythm and process.  Mastering Marketing for Different Types of Events At some point, you’ve heard the following terms, often used interc ..read more