In the battle for attention in the trade show arena, where booths are vying for the championship of their audience’s interest, what separates the best trade show booths from the failures? What ignites the spark that propels some trade show booths to fame while others fade into the masses?  Here lies the crux of the… The post The 1 Thing the Best Trade Show Booths Do appeared first on Rockway Exhibits + Events ..read more

Feedback is the lifeblood that keeps engagement in your events and keeps you relevant. Feedback isn’t just about hearing what your customers have to say; it’s about listening, acting, and transforming your plans to accommodate the very customers you’re listening to. If your event is a living organism, then feedback loops are its circulatory system,… The post Mastering the Art of Event Feedback Loops appeared first on Rockway Exhibits + Events ..read more

In the realm of event marketing, planning and execution often take center stage. There’s no shortage of resources, courses, and programs dedicated to teaching these skills. However, it’s vital to remember that approach and strategy are equally, if not more, important.   The Stigma Around Event Marketing Events, particularly in corporate settings, often carry a… The post The Power of Approach and Strategy in Event Marketing: A Step-by-Step Guide appeared first on Rockway Exhibits + Events ..read more

At any event, holding the interest of the crowd isn’t just a spectacle–it’s a data point. And when it comes to tracking your data points, choosing the right software can be as game-changing as it is daunting. Whether you’re a seasoned event planner looking to upgrade your tech suite or a newbie navigator just learning… The post How To Find the Perfect Event Software appeared first on Rockway Exhibits + Events ..read more

The event industry is undergoing a transformation, primarily driven by technological growth–Artificial intelligence (AI). AI offers event professionals the ability to streamline operations, engage audiences, and optimize experiences in ways previously imagined only in science fiction. But how exactly can AI be integrated into events, and what are the best practices for harnessing its power?… The post AI Event Tips: Leveraging Artificial Intelligence in the Event Industry appeared first on Rockway Exhibits + Events ..read more

A Comprehensive Guide Events, whether physical or virtual, are treasure troves of content waiting to be unearthed and utilized. Literal nuggets of wisdom wait beneath your events if you have the tools to recognize and find them. From panel discussions to casual conversations, each interaction holds the potential to be transformed into valuable marketing content. … The post Turning Event Conversations into a Marketing Content Goldmine appeared first on Rockway Exhibits + Events ..read more

Creating an immersive and memorable event is an art form, and the secret ingredient is often the lighting. It’s the unsung hero of event design, transforming spaces from mundane to magical. Each fixture serves a purpose, each color sets a tone, and each shadow tells a story. Whether it’s a soft, warm glow that evokes… The post Using Lighting to Tell a Story: A Guide for Event Marketers appeared first on Rockway Exhibits + Events ..read more

Event marketing is a dynamic field, with countless strategies and tactics to choose from. However, amid all the buzzwords and trends, one principle remains constant: the importance of knowing your customer. This principle was brought to life in three very different projects that we did here at Rockway, and they all hinged on the concept… The post A Tale of Three Projects: The Power of Face-to-Face Marketing appeared first on Rockway Exhibits + Events ..read more

In today’s fast-paced world, event marketing is evolving at an unprecedented speed. With technology advancing and attendee preferences shifting, event marketers need to stay ahead of the curve. As event marketers, we do that through listening and adjusting. Freeman’s Q1 Event Trends report gives us some 2024 insight into the crucial factors that enhance attendees’… The post Event Marketing in the Modern Era: Leveraging Immersion, Technology, and Customization appeared first on Rockway Exhibits + Events ..read more

Applying Behavioral Psychology to Event Planning: A Comprehensive Guide Event planning is both an art and a business tool that requires a deep understanding of human behavior. As event organizers, you strive to create experiences that not only entertain but also engage and educate your attendees. Behavioral psychology can offer valuable insights into how people… The post Science Your Exhibits: 5 Principles from Behavioral Psychology for Your Events appeared first on Rockway Exhibits + Events ..read more