As a mid-market business, hiring a Chief Marketing Officer (CMO) is decision not only impacts your marketing strategies but also influences your overall business trajectory. If you are aiming to take its market presence forward and drive growth, hiring the right CMO can be a game-changer, bringing in innovative ideas, strong leadership, and a robust network to amplify your brand. Here’s the ultimate guide on how to hire your first CMO, detailing what to look for in candidates, how to assess their skills, and what to consider throughout the interview process. Understanding the Role of a CMO&nbs ..read more

OpenAI recently launched GPT-4o, an unbelievable iteration of the GPT-4 model that powers its hallmark product, ChatGPT. This updated model is significantly faster and enhances capabilities across text, vision, and audio, according to OpenAI CTO Mira Murati. During a livestream announcement on Monday, Murati emphasized that GPT-4o will be free for all users, while paid users will enjoy up to five times the capacity limits of free users. Enhanced Capabilities and Rollout OpenAI has revealed that GPT-4o’s capabilities will be rolled out iteratively, with text and image functionalities starting t ..read more

In a marketing career, standing out to your boss not only requires great performance but also showcasing a proactive and innovative approach to your work. To truly impress, you’ll need to stay on top of industry trends, continually sharpen your skills and utilize the latest technologies. There are many things over the years that I have done to stand out to the big bosses in companies I have been employed. Here’s what I’ve learnt that can position you as a marketing genius in the eyes of your boss. Make Use of Advanced Technology: The Case for Robotic Marketer  A sure-fire way to catch you ..read more

As non-profit organizations continuously seek innovative and cost-effective solutions to improve their marketing efforts, integrating advanced technologies like artificial intelligence (AI) has become a vital strategy. Robotic Marketer, an AI-powered platform, stands out as particularly beneficial for non-profits due to its ability to develop, manage, execute, and report on marketing strategy performance efficiently. This blog explores why Robotic Marketer is an ideal choice for non-profits looking to maximize their marketing impact while adhering to budget constraints. Streamlined Strategy De ..read more

As the fiscal year draws to a close, it’s a critical time for reflection and reassessment for businesses across the spectrum. Marketing agencies, in particular, find themselves under the microscope. With budgets being reviewed and marketing effectiveness being scrutinized, agencies are being put on notice. Let’s look into why this annual review period is seeing more marketing agencies being evaluated, the growing importance of AI in these evaluations, and the benefits AI-driven agencies can provide. Increasing Scrutiny on Marketing Agencies The end of the financial year typically prompts busin ..read more

In an age where efficiency is of utmost importance, businesses are constantly looking for ways to reduce costs and improve productivity. One of the most promising avenues for achieving these goals in the marketing domain is through automation. Specifically, AI-driven automation tools are transforming how marketing tasks are performed, from writing emails to strategizing and executing comprehensive marketing plans. Here’s how AI is reshaping marketing functions and why it’s leading to significant cost savings for businesses globally. Understanding AI in Marketing Artificial Intelligence (AI) re ..read more

In the bustling business realm of Maryland, marketing agencies strive to outshine competitors and capture the attention of companies seeking marketing strategy expertise. Among these agencies, Robotic Marketer leads the way in innovation, harnessing the power of Artificial Intelligence (AI) to gain a strategic edge. Let’s explore how Robotic Marketer utilizes AI for competitive analysis and reshapes the marketing scene along the East Coast.   Understanding the Significance of Competitive Analysis  Competitive analysis serves as the cornerstone of marketing strategy, offering invaluab ..read more

In the rapidly evolving aged care industry, facilities face the dual challenge of standing out in a crowded market and effectively communicating with residents and stakeholders. Robotic Marketer is at the forefront of addressing these challenges, offering aged care facilities a powerful solution for developing affordable, comprehensive marketing strategies and simplifying content creation for newsletters and other communications. This blog explores how Robotic Marketer can transform the marketing efforts of aged care facilities, making it easier and more cost-effective to reach and engage thei ..read more

It’s a battlefield out there when it comes to AI in marketing – that’s for sure! As a marketing expert, staying ahead of the curve requires not just tireless hustle of navigating one platform from another and quantifying which platform has an advantage over another. While Artificial Intelligence (AI) has emerged as a powerful ally for marketing professionals, offering a suite of intelligent assistants to elevate our marketing strategies, streamline workflows and deliver higher ROI on marketing campaigns is turning into a science. It’s fair to say that with AI, I’ve been an early adopter. In fa ..read more

Are you a business owner or marketer aiming to make it big in the competitive business environment of New York City? With its active markets and broad client base, New York is the hub of opportunities and presents numerous prospects for expanding your business. However, managing complex marketing strategies in such a rapidly-changing business scene needs a deliberate approach based on data-driven insights. Robotic Marketer understands the difficulty of developing effective marketing strategies for firms in crowded areas like New York. We use artificial intelligence (AI) to help our clients mak ..read more