by Amun Sira, Junior Copywriter at Sitruna As an Amazon seller, you may have familiarised yourself with the business reports, found in Seller Central. These reports offer data for sellers to analyse key aspects of their businesses. You can find the business reports located under the main tab > reports> business reports. Although useful, the amount of data in rows and columns often proves overwhelming, with most sellers choosing to ignore these reports as a result. Our advice? Don’t let this be you. What makes the business reports useful? If there’s one thing for sure, the best way to gro ..read more

With 9.7 million Amazon sellers worldwide, it’s fair to say that competition is rife. Now, more than ever, marketing products to stand out is paramount, and the premium A+ content feature is one way to give sellers that edge. Say goodbye to basic aesthetics and say hello to Amazon’s new strategic content tool that gives storefronts an eye-catching boost, increasing the chance of sales. Sounds good, right? Before we tell you all about this advantageous feature, it’s only right that we first give you a quick introduction to standard A+. Simply put, basic A+ content is great. It’s free, simple to ..read more

Amazon Global Logistics is a China to EU and US freight programme managed via Seller Central which allows you to ship product directly from factories in China to FBA warehouses in the US and EU. Booking, management and payment is handled via Seller Central, and AGL operate out of ports across China. More information and the sign-up process can be found here: USA: https://sellercentral.amazon.com/gssportal/index.html UK: https://sellercentral.amazon.co.uk/gssportal/index.html For more tutorials and how-tos, check out our Sitruna Guides series ..read more

The Fulfilment by Amazon (FBA) fee is a per-unit fee, based on the dimensions and weight of the item. Amazon charge two fees for FBA: A per unit fulfilment fee A storage fee charged per cubic meter per month We have often found FBA fees to be very competitive when compared to traditional warehouses and couriers, particularly considering 1-2 day delivery performance. A fulfilment fee calculator and downloadable rate cards can be found below: USA Pricing EU Pricing For more tutorials and how-tos, check out our Sitruna Guides series ..read more

A+ Content feature enables brand owners to change the product descriptions of branded ASINs to image-rich design templates Overview A+ content is a highly valuable addition to any listing, and we recommend that any Seller enrolled in Brand Registry uses this feature. Below the listing content itself (with its product description and seven images), A+ content is an opportunity to showcase your product and brand. In fact, there is much more flexibility in terms of imagery, layout, wording and even infographics here. Adding A+ to your product detail pages can result in higher conversion rates, in ..read more

Overview FBA Small and Light helps reduce the cost of fulfilling orders for small and lightweight FBA inventory priced under $7 (or under £9 including VAT). Program products are Prime-eligible with standard shipping for Prime customers (3 to 5 business days) and free shipping for non-Prime customers (6 to 8 business days). See more details on Amazon policies and guidelines in US and EU marketplace. Instruction How to enrol Enrol eligible products through the Small and Light product enrolment page (UK page). Here are some tips: Make sure that package dimensions and weights have been entered in ..read more

General requirements Each unit must have an exterior scannable barcode or label (which includes a scannable barcode and the corresponding human-readable numbers) that is easily accessible. For more information, see FBA product barcode requirements. Remove, cover, or render unscannable any existing scannable barcodes on the outside of shipping boxes. Sold as set Units that are sets must be marked as sets on their packaging. Add a label to the unit that clearly states that the products are to be received and sold as a single unit. For example, "Sold as set," "Ready to ship," or "This is a set ..read more

Millions of sales on Amazon each year are to business customers. Enrolling in the Amazon Business marketplace takes less than 2 minutes and can help you reach a huge and growing market What are the benefits? You can reach new business customers by providing features required by small & large businesses: Automatically produce VAT invoices for all Amazon orders Display VAT-exclusive pricing to business customers (and only pay referral fees on the VAT exclusive price) Offer multi-quantity discounts and business-only pricing to encourage larger orders Increased visibility in search for busine ..read more

Overview Fulfilment By Amazon (FBA) is a service provided by Amazon that allows sellers to ship their merchandise to Amazon fulfilment centres, where items are stored in warehouses until they are sold. When an order is placed, Amazon employees physically prepare, package, and ship the product(s). Benefits of FBA Having your products eligible for Amazon Prime Free Two-Day Shipping and Free Shipping Your customers will get Amazon's trusted customer service and returns Having access to tools that help you manage your business: Choose from optional services including product preparation, labeling ..read more

The Early Reviewer Program helps you get up to 5 reviews by Amazon offering customers who purchased your enrolled items a small reward ($3 Gift Card) in exchange for a review What is the Early Reviewer Program? You can only use the Early Reviewer Program for new products with less than 5 reviews. Amazon will offer customers who purchased your enrolled items a small reward ($3 Gift Card) in exchange for a review. It costs £60/$60 per ASIN to participate. Amazon controls the whole process - you can't choose the customer/gift card amount and you aren't charged until you receive a review through t ..read more