As we find ourselves already in the second quarter of 2024, it’s a crucial time for small manufacturing businesses to assess their progress towards their yearly goals. With the ever-changing landscape of business, it’s essential to stay agile and proactive in pursuing success. Let’s delve into how small manufacturing businesses are navigating the challenges of 2024 and achieving their goals. Reflecting on Progress: As we pause to assess where we stand in the journey of 2024, it’s vital for small manufacturing businesses to reflect on their progress. Have you taken the necessary steps to move c ..read more

What is AWD and what does AWD stand for? AWD stands for Amazon Warehousing and Distribution. Amazon describes their new warehouse offering as, a low-cost bulk storage solution for your inventory that distributes to the Amazon store and other distribution channels. It is basically your extension to Amazon FBA Warehouse(s) that is the storage for the storage. With this new offering, Amazon basically recommends a 3 layer structure of warehousing: First layer is your own manufacturing warehouse, where you temporarily store goods that you produce. Second layer is that you send your produced in ..read more

All you are trying to do is just to update a bullet point or header, aaaaaand something didn’t go through, and now your listing is messed up even more. Sounds familiar? What is the logical next step? – opening up a ticket on Amazon Seller Central. If you are like most Sellers and Manufacturers on Amazon, you might have a bit of PTSD when remembering the last time this happened. Navigating Amazon Seller Central can often feel like being stuck in a labyrinth with no clear exit. For sellers looking for assistance or resolution to issues, the process of creating a ticket and obtaining a solution c ..read more

Customer reviews and ratings play a crucial role in being successful as a Manufacturer on Amazon. Positive reviews not only influence purchasing decisions but also contribute to higher search rankings and increased trust in your brand. On the other hand, negative feedback can deter potential customers and harm your sales.Let’s talk about the importance of Amazon reviews and ratings, along with actionable strategies for generating positive reviews and how to effectively manage negative feedback. The Importance of Amazon Reviews and Ratings: – Influence Purchasing Decisions: Customers rely heavi ..read more

8 out of 10 households in the United States are Amazon Prime members. As a sales channel, Amazon’s marketplace has become the go-to place for most consumers to purchase items. Manufacturers that are trying to go Direct-to-Consumer are now confronted with the question if it is worth it to invest into Amazon Advertising. Since Amazon takes on average around 15% sales commission, is it really worth it to spend more money with Amazon on their Amazon Advertising Platform. What are the downsides of Running Ads on Amazon? 1. Cost of Advertising: While advertising on Amazon can achieve positive result ..read more

Last year in the fall Amazon announced their own set of tools to create and update Amazon product listings. Traditionally, it takes a lot of effort to create all the content and text required for all the product information to be filled out correctly. Amazon rolled out a tool, that allowed by just describing your product with a few words to create compelling product title, description and product attributes. One great additional benefit is the recommendation by the AI of attributes such as color, and keywords to help index your products. Generative AI from Amazon in action when trying to list ..read more

It is election year, so here we go again: Everyone is debating if it should be banned or needs to be sold. Regardless on which side you are on, you are most likely will have a (strong) opinion on either scenario. Let’s put political arguments aside, and just look at three simple facts: TikTok has over 1.5 billion active monthly users In comparison, Facebook has about 3 billion, YouTube has 2.49, WhatsApp has 2 billion, and Instagram has 2 billion as well. Those four SocialMedia platforms are owned by 2 companies: Meta and Google. with TikTok being the 5th biggest, it is a nice breath of fresh ..read more

2024 is off to a great start if you are a brand-registered manufacturer or seller on Amazon! I don’t know if you have noticed, but if you search for a specific brand, e.g. Rust Bullet (see below), all the same search prompts pop up, with one huge difference: At the bottom it links directly to the Rust Bullet Amazon Store Here is how the updated brand search looks like on Amazon: What does that mean for Amazon Seller? First of all, this is a positive change. It will give brands their voice back on Amazon. It means that the brand name that you as a manufacturer or seller have built up over year ..read more

There is a new sheriff in town in the online advertising work: Amazon is a new powerhouse. Offering businesses a range of tools to reach their target audiences effectively. Two key options for deploying display advertising on Amazon are Sponsored Display and Amazon DSP (Demand-Side Platform). Let’s break down each option to understand their features and benefits: What is Amazon’s Sponsored Display: Sponsored Display is tailored for advertisers of all sizes and budgets, providing a user-friendly platform to create campaigns aligned with specific business goals. Here’s what you need to know: – A ..read more

In the competitive landscape of Amazon, having a strong understanding of Amazon SEO (Search Engine Optimization) is crucial for sellers to increase their product visibility and drive sales. By optimizing product listings effectively, sellers can improve their rankings in search results and attract more potential customers. In this guide, we’ll explore actionable steps to master Amazon SEO and elevate your presence on the platform. Complete Guide to Amazon SEO for 2024 Step 1: Keyword Research – Start by brainstorming relevant keywords that potential customers might use to search for your produ ..read more