Amazon Ads or Amazon advertising can be a powerful tool, helping you capture up to a 300% return on advertising. This ROI is much higher than on social media, yet, so many people continue to over-invest in Facebook, Instagram, and TikTok. They think the more visibility they have, the better; however, that’s not always the right strategy, especially now that iOS updates have made it hard to track your ROI. Here’s all you need to know about why Amazon Ads are the better choice and how to get started.  Demand-to-creation vs. Demand Capture platforms There are two types of approaches that yo ..read more

Today’s post is all about the concept of Amazon’s Customer Obsession, its impact on the company’s growth and success, and how it has become a model for businesses around the world. We will explore how Amazon views its end customer, including how it influences the policies they pass on to its sellers and how you can adopt this mindset to win at Amazon.  What You Need to Understand to Win at Amazon Most brands don’t understand how highly Amazon regards their end customer, so much so that it affects every single thing they do as a business. Their ultimate focus is on their end customer, wh ..read more

Product inserts are a useful tool for Amazon sellers like you to improve their customer service, increase customer lifetime value, and drive more reviews without violating Amazon’s terms of service. But what exactly are product inserts, how can they be used effectively, and what exactly is allowed and not allowed? Keep reading and learn more! What are Product Inserts? A product insert is a piece of paper or document included in a product packaging that calls out to the customer, inviting them to take some action. The goal is to create a connection with the customer to: Get more reviews   ..read more

In this post, we’ll talk about Amazon reviews for your products. We’ll cover how to get them legitimately, how to grow your review numbers, and most importantly, what to avoid, so you don’t get in trouble with Amazon. The Amazon Review Ecosystem in 2022 Amazon reviews are one of the most important parts of their entire ecosystem, and they are the most significant indicator of trust when it comes to buying things. Reviews also help accelerate the Amazon flywheel effect. The more ratings and reviews a product has — especially higher ratings — the more likely it is to be ranked on Amazon when so ..read more

If you’re an online retailer looking to sell on Amazon, this guide is for you. A Guide for Selling on Amazon Amazon is an incredible marketplace, connecting millions of consumers to your products each day. However, it’s highly regulated – and with good reason. With so many sellers, you need to have strict selling rules to optimize the customer experience. Otherwise, you’d have wildly different pages from seller to seller, which is jarring for shoppers. Unfortunately, for many sellers just starting out, this can lead to headaches and delays if you’re not careful, so here’s everything you need ..read more

Is omnichannel eCommerce your next growth-boosting project? The stats are on your side. Businesses that engage in strong omnichannel engagement strategies retain 89% of customers, whereas those with weak ones keep just 33%. Omnichannel sales have received the green light from consumers as well, with 73% of shoppers saying they prefer to shop on multiple sites. However, omnichannel selling entails more complex logistics. As a growing brand, providing high-quality fulfillment in-house or with an ill-equipped fulfillment provider is a nearly impossible task. This is where a prep service comes in ..read more

In this post, we’re going to cover how to prepare your brand to maximize the Amazon holiday season and what you can do right now to be ready. Preparing for the 2022 Holiday Season It’s never too early to start thinking about the holiday, especially when you’re selling on Amazon. This applies to your brand, even if you’re not a traditionally ‘giftable’ item. Customer traffic on Amazon increases substantially during the holiday season because there are more people looking for gifts – for others, but that also quickly turns into looking for something for themselves. As a customer browses, there ..read more

In this post we’re going to talk about how to differentiate yourself from the competition on Amazon by influencing Amazon’s search algorithm and compelling customers to buy more. How Your Amazon Presence Impacts Your Sales Unless you have a very unique product, there’s most likely going to be competition within your category. That applies even if it’s a patented product no one else can make. Reason being, there’s probably other ways to solve the same problem you’re trying to solve. Conversely, your product might not be novel, but you’re building a brand around it on Amazon and trying to grow ..read more

In this post, we’ll cover Remote Fulfilment with FBA, how to use it, and, most importantly, how to opt-out if you feel it’s not right for your brand. Understanding the Remote Fulfillment with FBA Program Before we get into the weeds, let’s start by defining Remote Fulfillment with FBA. Remote Fulfillment with FBA allows sellers in the United States to use its U.S-based Amazon inventory to sell to customers in Canada and Mexico. Your products will be listed on Amazon.ca or Amazon.mx, but they will be shipped and fulfilled from their U.S.-based warehouses. Remote Fulfillment with FBA is di ..read more

One of the biggest mistakes that brands make is they don’t completely understand the Fulfillment By Amazon (FBA) costs that come out of their disbursements from Amazon. It’s one of the easiest pitfalls to selling on the platform. It’s easy for a brand’s margins to be eroded if they aren’t mindful, so in this post we’ll cover how these costs appear, how to avoid FBA fees, and how to maximize your margins to stay ahead of your competition. How FBA Impacts Your Brand’s Margins The FBA program is the primary way that brands should be fulfilling their products when being sold through Amazon. What ..read more