The naming and meaning of Zero to Hero campaigns. ZTH structure consists of the campaigns that even the Top 100 Sellers use nowadays.  We developed the structure for every Ad Type: SP (Sponsored Products): Control Part Growth Part Product Targeting Part And separately exists *Negative Part SB (Sponsored Brands) (at the development stage): SBP (Product Collection) SBS (Store Spotlight) SBV (Video) SD (Sponsored Display): TPA (Top Performing ASINs) PA (Performing ASINs) RA (Risk ASINs) Suggested Categories Audiences Brand Defend Learn more about Sponsored Display campaigns structure ..read more

4 best campaigns to harvest new keywords In this short article, we will talk about Amazon advertising campaigns that harvest new keywords and targets for your products. It is crucial to understand that you frequently need to pull out good search terms from your advertising reports and add them to the campaigns. You are paying for this data, make sure you utilize it. Inside our PPC structure that we call Zero to Hero, we have four types of those campaigns. As you know, Amazon Advertising is divided into Keywords and Targets (ASINs). It’s essential to harvest new keywords and targets from your s ..read more