Meet Justin.  He goes by “Amazon J” and posts images like this to solidify his credentials as a rising “guru” in the Amazon space. Impressive, isn’t it? Impressive enough that you would probably turn to Amazon J for his expertise if you were a new seller right?  First off, Justin isn’t his name and we actually have no idea how this kid actually makes his money. But, this profile is typical of what curious Amazon sellers do come across when seeking mentorship with their entrepreneurial journey. Look, we get it. He’s got the cool car, the name, and most importantly, he’s got the sales ..read more

House lawmakers in early June of 2021 introduced sweeping antitrust legislation aimed at restraining the power of companies like Amazon, Apples, Facebook, and Google – known for their monopoly on ecommerce, information, and entertainment.  The five introduced bills would make it easier to break up businesses that used their dominance in one area to get a stronghold in another. This would potentially create obstacles for conglomerates trying to procure/monopolize rivaling companies as well as empower regulators with more funds to police companies. The legislation would not only change the ..read more

If you’ve ever seen the 1967 film The Graduate, you probably recall the iconic scene at the end when the newly-married couple drive away and Dustin Hoffman’s face falls as if he was suddenly hit with a dose of reality. As we move into 2022, the classic movie is a distant memory (if a memory at all) to many of us. But the lesson with acting on emotion and not rational still rings true and is a good lesson to everyone, particularly Amazon sellers.  All too often, new or potential sellers become giddy with the idea of being an entrepreneur and making quick money on the conglomerate that is A ..read more

If Helium 10 were an actual person, he would embody the stereotypical California surfer dude – backward baseball hat, tank top, throwing up deuces every chance he could, using hip terms like “crush it.” Oh wait… they already have that person. Undoubtedly, if you have been in the Amazon space for even a day, you have heard of Helium 10’a software program and the plethora of tools readily available to help Amazon sellers navigate everything from product research to optimization to inventory management. It essentially is an all-in-one tool that has won the heart of the masses. However, while Hel ..read more

We get it. Nothing is more exciting than the prospect of becoming an entrepreneur and beginning your journey toward a successful future. So many exciting elements are involved and one of the MOST exciting bridges to cross is finding a product.  Now, there are all types of sellers (particularly on Amazon) right? We have wholesalers, retail arbitrage resellers, vendors, patented/unique products/brand registered merchants, and “me too” products sellers – all having pros and cons to each approach.  Regardless of your platform, it’s important to  implement product  research&nbs ..read more