Amazon is setting a new policy into motion on June 1, 2024, to introduce a returns processing fee for products across all categories (except apparel and shoes) that have a high return rate. This move aims to cover the operational costs of returns and curb waste. Important dates: May 1, 2024: This date is crucial as Amazon will start publishing the return rate thresholds for each product category. Additionally, sellers can begin monitoring their product’s return rate on the FBA Returns dashboard, which will be updated weekly. June 1, 2024: The returns processing fee policy goes into effect. Pr ..read more

As of March 12, 2024, Amazon is implementing new requirements for coupon pricing in order to improve the customer experience and build trust. These changes are aimed at preventing sellers from artificially inflating prices just to make coupon discounts appear larger. New Coupon Rules: Products must have an established sales history before being eligible for coupons. This prevents offering coupons on brand new listings without any pricing data. The coupon discounted price must be lower than either the recent prevailing “was price” or the absolute lowest recent price for that product. Coupon di ..read more

Amazon’s FBA New Selection program and Vine enrollment fees have undergone significant updates in 2024, enhancing benefits for sellers. Here’s a consolidated guide on these changes and strategic actions you can take. FBA New Selection 2024 Enhancements Rebate on Sales: Before: Specific rebates were not provided for non-branded selections. After: From March 1, 2024, an average 10% rebate on sales of eligible new-to-FBA parent products is offered, including up to 50 units for non-standard size and up to 100 units for standard-size items, for up to 120 days. Unit and Timing Eligibility: Before ..read more

Amazon’s 2024 fee adjustments should have sellers doing a new look at their bottom net.  Let’s look at a few examples Detailed Referral Fee Adjustments For apparel products priced below $20, Amazon has introduced a significant reduction in referral fees, creating a favorable environment for sellers in this category. Specifically: Items priced under $15: Referral fees have been decreased from 17% to 5%. Products priced between $15 and $20: Referral fees have been lowered from 17% to 10%. Example: Before Adjustment: Selling an apparel item at $14 would have incurred a re ..read more

Part 1 of the Amazon Fee Changes Series Welcome to the first installment of our multipart series, where we dive deep into the 2024 Amazon fee changes and what they mean for sellers like you. As an Amazon consulting agency, Toucan Advisors is committed to helping you navigate these updates smoothly, ensuring your business continues to thrive on the platform. Today, we’re focusing on the adjustments to FBA fulfillment fees across product tiers and categories, including the introduction of low-level add-on fees. Understanding the Fee Changes Amazon’s 2024 updates come with a mixed bag of fee adju ..read more

As the e-commerce world braces for Amazon Prime Big Deal Days, slated for October 10-11, 2023, brands, especially those with a focus on long-term growth and brand-building, are met with a conundrum: to invest heavily in promotions amidst the cacophony or to strategically manage ad costs during this peak event. With the cost of ads skyrocketing, a surge of price-loyal consumers, and a pinnacle of competing discounts, the advertising landscape during these Big Deal Days is nothing short of complex and noisy. Estimated Advertising Landscape During Prime Big Deal Days Elevated Ad Costs: The ..read more

Amazon’s Seller Fulfilled Prime (SFP) program has been a game-changer for many businesses. With the relaunch of SFP, brands have a golden opportunity to leverage this program to their advantage. Amazon will accept new applications for SFP starting on October 1, 2023. Brands can join a waitlist today via the link above if interested in starting a trial period when enrollment reopens. Here’s a comprehensive guide on how brands can make the most of the SFP relaunch: Understanding Seller Fulfilled Prime (SFP): What is SFP? SFP allows qualified sellers to display the Prime badge on their product ..read more

Amazon’s Brand Tailored Promotions is a game-changer for brands and sellers looking to target specific customer segments. By understanding each segment and tailoring promotions accordingly, businesses can drive sales, increase brand loyalty, and optimize their advertising spend. What is Brand Tailored Promotion? Brand Tailored Promotion is a feature on Amazon that allows brands to offer exclusive discounts to specific customer segments. This ensures that promotions are targeted, leading to higher conversion rates and a better return on advertising spend. These segments are based on customers ..read more

You’ve probably heard the old proverb, “the proof is in the pudding.” Most people, however, don’t know that this is a shortened simplification of the original expression: the proof of the pudding is in the eating. You may get regular Amazon business reports directly (or from one of your marketing managers who is summarizing reports from Amazon for you), but are you using them effectively? Just having access to data is not enough to make a difference to your bottom line. What matters is what you do with it. This blog is an overview of several reports you can leverage right now to gain importan ..read more

Looking for a boost from an Amazon marketing services consultant? Who is doing what to make it happen?  This past summer, we started a series of blog posts that made the business case for selling on Amazon or, for existing sellers, for finding an Amazon sales boost. That first post, “Welcome to the Jungle,” ended with a key point: Amazon is not a lottery; building a strong foundation that can grow into a reliable sales funnel takes a strategic, holistic approach.  We continued the metaphor in our second post by describing an iceberg off the coast of the Amazon jungle (yes, we know th ..read more