You can have the best product on Amazon, with top-notch marketing and advertising, but if shoppers can't purchase your product because it's out of stock, it's all irrelevant. From supply chain challenges and inventory stockouts to shifting consumer behavior and steep competition, there's no shortage of factors that impact Amazon FBA sellers each year. To rise above the ever-changing (and often unpredictable) ecommerce landscape, you must have an effective inventory forecasting plan—one that ensures you have sufficient product available during Amazon's peak shopping seasons and proactively pre ..read more

As the 2023 holiday season approaches, consumers are gearing up to fill their virtual shopping carts with gifts (for others… and for themselves). In fact, 48% of Amazon consumers say they shop for themselves on Black Friday and Cyber Monday—which means whether you sell giftable items or not, it’s critical for most brands to take advantage of the sheer influx of traffic experienced during this peak Amazon shopping season ..read more

When it comes to selling products on Amazon, few things are more valuable than your product reviews. In fact, nearly 80% of consumers visit Amazon to check product reviews prior to making a purchase. In addition to helping persuade customers to purchase your product, reviews and relative review count (RRC) also play an important role in Amazon's search algorithms and are a big part of determining whether or not a customer is able to find your product in the first place. Unfortunately, reviews are one of the few aspects of your product listing that you can’t directly control.  The good n ..read more

The biggest online retail holiday is back again. And though Amazon is being elusive about the exact dates of Prime Day 2023 (as they typically do until a few weeks before the main event), we predict Amazon will follow suit to last year's timeline. We're estimating Prime Day 2023 to take place mid-July, either the week of 7/10 or 7/17, 2023. Our team will update this post as soon as we hear the official dates ..read more

Ch-ch-changes: Amazon is rolling out a few significant FBA inventory updates set to launch officially on March 1, 2023. If you’re a brand selling via Amazon FBA or considering switching to FBA, you’re going to want to read this post. These changes are in your favor.   Past FBA Inventory and Restock Woes Let’s take a look back really quickly. Fulfillment by Amazon (FBA) sellers have experienced somewhat of a rollercoaster ride over the past few years, as Amazon Fulfillment evolved due to macroeconomic and supply chain challenges. Amazon pivoted their FBA inventory limits, guidelines, and ..read more

Many brands are tempted to apply a traditional retail model to their Amazon strategy: the more stores your product is in, the more you’ll sell. However, applying this logic on Amazon is one of the biggest mistakes a brand can make ..read more

On April 21, 2022, Amazon announced a new DTC program called Buy with Prime, extending the convenience of Amazon Prime payment and fulfillment services to online stores beyond Amazon.com. Essentially, the program allows brands to display a “Buy with Prime” button and offer Amazon Prime checkout directly on their site—allowing customers to use their Amazon Prime account (and perks) when purchasing a product directly on the brand’s own website. Throughout 2022, Buy with Prime was available to brands leveraging Fulfillment by Amazon (FBA) by invitation-only as Amazon continued to test out the ne ..read more

Over 90% of top sellers on Amazon use FBA, Fulfillment by Amazon. After all, FBA offers access to one of the most advanced fulfillment networks in the world—and it’s tied to the coveted Prime badge and two-day shipping turn-around. But the past few years have been a rollercoaster for both Amazon and FBA sellers, as Amazon continues to face supply chain and labor challenges, as FBA fees, restock limitations, and storage restrictions continue to fluctuate, and as macroeconomic concerns continue to impact consumer spend ..read more

Supply chain challenges and product stockouts, recession and inflation-induced shifts in consumer spend: the past few years have been a wild ride for FBA sellers. To rise above the changes and unpredictabilities brands continue to face in the ecommerce space,  it’s important to keep your eye on the prize with an effective inventory forecasting plan in place—one that ensures you have enough product available during Amazon's peak shopping seasons and proactively reduces surpluses and stockouts throughout the year ..read more

With macroeconomic trends pointing toward a potential lull in holiday spending, it’s more important than ever to capitalize on a Q4 Amazon strategy that will attract customers, beat competitors, and drive revenue for your brand. In addition to the standard holiday shopping events—Black Friday and Cyber Monday—Amazon has announced a Prime Early Access Sale (their second Prime Day event of the year) set to take place on October 11 and 12 ..read more