Athletech » Tech
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Athletech newsletter and website cover Tech news and tech archives, emerging fitness technology, brick-and-mortar gyms, wellness trends, new fitness formats, and the industry's economic outlook. Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. We aim to spark ideas and shape agendas for fitness executives in..
Athletech » Tech
5d ago
A multi-unit Anytime franchise owner credits AF’s SmartCoaching feature as a key revenue and member engagement driver at his 13 clubs
Andrew Breton, a multi-unit Anytime Fitness franchisee with 13 clubs in Connecticut, points to advanced technology as propelling his clubs’ success, with tech-supported personal training programs accounting for about 50% of revenue and driving member engagement.
Under parent company Self Esteem Brands, Anytime Fitness has become one of the fastest-growing gym brands in the world, recently debuting a groundbreaking deal with Apple Fitness+ and launching SmartCoac ..read more
Athletech » Tech
5d ago
Fitness franchises should be operating as if they want to expand globally from the jump, even if they can’t right away, argues Jarron Aizen, CEO of software platform Hapana
As the fitness franchise space heats up, many brands have their eyes set on expansion. Choosing the right software provider is an essential — but often overlooked — piece of the franchising puzzle.
“Technology hasn’t changed much to adapt with ongoing requirements of fitness franchising,” said Jarron Aizen, CEO and Founder of Hapana, a software provider for ambitious health and wellness businesses. “There is a lack of ..read more
Athletech » Tech
1w ago
ClubReady’s “All in One” solution works with fitness brands as they scale, making it the perfect solution for big-name franchises as well as single studios eyeing growth
There’s no “must be this tall to ride” sign outside ClubReady’s doors. The web-based fitness management platform, founded in 2009, helps grow all gyms of the future, whether that’s as an already established franchise or a boutique studio looking to take off.
For ClubReady, helping fitness brands of all sizes scale is the name of the game.
“At ClubReady, we come equipped with solid experience, knowledge, and know-ho ..read more
Athletech » Tech
1w ago
Xplor’s Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond
Xplor Mariana Tek, the boutique fitness software platform from Xplor Technologies, is officially going overseas, making its services available in the United Kingdom for the first time.
The move comes as interest in boutique fitness experiences surges in the U.K.
“The U.K. is home to some of the most beloved consumer fitness brands, known for their engaging, high-touch fitness and wellness experiences,” said Shannon Tracey, vice president of sales and ..read more
Athletech » Tech
3w ago
Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone
Myzone, the fitness technology company and social platform known for its heart-rate tracking tech, has hired Jay Worthy as group CEO as it eyes international growth. The move comes six months after Myzone appointed David Stalker to the same position.
Worthy formerly served as president of Life Fitness and vice president at Brunswick Corporation. With Life Fitness, Worthy paved the way to a successful private equity transaction for the equipment brand ..read more
Athletech » Tech
3w ago
With the API, fitness brands can improve engagement by offering members a more in-depth look at their health than body weight readings
Some of the most advanced technology in fitness and wellness will soon be a click or a tap away.
3DLook, a leader in AI-based mobile body scanning solutions, announced the launch of FitXpress — the first AI-powered body scanning, health data monitoring and visual progression program for health and wellness businesses. Through a single API, users can view their 3D body models, body fat percentage, body mass index (BMI) and basal metabolic rate (BMR) estima ..read more
Athletech » Tech
1M ago
Twin Oaks does more than just automate tedious tasks, it equips gyms with a powerful suite of features designed to supercharge profitability and member engagement
In today’s competitive fitness landscape, simply managing your gym isn’t enough. You need tools that empower growth and streamline operations – all while boosting your bottom line.
Twin Oaks Software steps up to this challenge, offering a comprehensive and user-friendly gym management software solution designed to unlock your gym’s true potential.
A Suite of Features for Success
While Twin Oaks automates tedious tasks lik ..read more
Athletech » Tech
1M ago
The Portland-based Barre franchise is encouraging its members to make use of Whoop’s sleep, recovery and stress management metrics
Boutique fitness franchise Barre3 is leaning into Whoop’s user-driven revelations that recovery, stress management and improved sleep quality are top-of-mind for wellness seekers.
Barre3 has partnered with the wearable tech company and is gifting its members a one-month free trial (or 10% off an annual or 24-month membership) to Whoop so they can dial into their health metrics.
Sadie Lincoln, Barre3’s co-founder and CEO, said the partnership with Boston-based ..read more
Athletech » Tech
1M ago
Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club
Any gym or health club investing in marketing knows that it can often feel like casting a wide net only to yield a few fish. Perhaps the prime fish aren’t swimming in the exact area where you’ve dropped the net, or maybe those near your line aren’t hungry, resulting in wasted time and resources. But how can fitness brands correct this?
With the most robust data set in the industry, AI integration, first-party modeling, and an elite digital marketing t ..read more
Athletech » Tech
1M ago
Gary Simpson created myrow, which offers a 22-inch HD touchscreen that attaches to Concept2 rowers and comes loaded with over 200 workouts
During the pandemic, Gary Simpson had a realization that his at-home rowing experience could benefit from connectivity. Specifically, he sought a connected fitness solution that would work with his Concept2 rowing machine, the industry’s most popular erg.
Simpson already had entrepreneurial experience, having founded Transit Wireless, which provides wireless infrastructure for the New York City subway system. Driven by his desire for a better connected rowi ..read more