Businesses need data accuracy to survive and thrive in a changing marketplace. But, what is data accuracy and how do you ensure data completeness and accuracy? Businesses need data accuracy, a data quality dimension that meets agreed-upon expectations for data correctness and uses in a particular context. Data accuracy fuels... The post A Guide to Data Accuracy appeared first on WinPure ..read more

Customers, coworkers, and computer systems all need critical data completeness to communicate well with one another. Businesses rely on data completeness, a data quality characteristic, to run well. Managers need correct names, addresses, and emails to build and maintain customer relationships. Also, IT professionals need enough data completeness and accuracy to make... The post How to Ensure Accuracy with Data Completeness appeared first on WinPure ..read more

In a database, “entity” is a term used to describe a real-world object, a person, or a thing. For example, a person named Kathryn is an entity. When there are multiple references of Kathryn in different datasets of an organization, such as in a CRM, in an employee dataset, or... The post Entity Resolution With Data Matching appeared first on WinPure ..read more

Businesses are drowning in customer data – most of it, is duplicated and scattered across multiple data sources. One customer can have five different name variations, email addresses, physical addresses, and phone numbers. These variations can occur within one platform, such as a CRM, or 3rd-party platforms connected to the... The post Identity Resolution With Data Matching appeared first on WinPure ..read more

In this comprehensive guide, we’ll walk you through how you can take charge of your data and meet compliance requirements via a process called sanctions screening. Disclaimer: As a data management solutions provider, we will be limiting our discussion to data quality and the use of data matching for screening lists. We... The post Data Matching For Sanction Screening appeared first on WinPure ..read more

The GDPR has radically changed the way business process information about EU and UK citizens. It has modified how data is collected, saved, and used. If you want to collect data of EU/UK citizens, you should ask for explicit consent (called “opt-in”). You should also allow your customers to withdraw... The post How to Use Data Matching For GDPR appeared first on WinPure ..read more

Duplicate data means multiple records of an individual or entity. For example, you could have five records of Mary Jane in your CRM, with each record containing a different email ID or phone number. While most databases will have 5 – 10% of duplicate data, an excess of that harms business... The post Using Data Matching for Data Deduplication appeared first on WinPure ..read more

Data match technology is the backbone of most data-dependent goals. Whether you’re looking to combine records from multiple sources or to remove duplicate records, whether you want to do a simple task like matching names in list A with names in list B or a complex task like unifying multiple... The post An Overview Of Data Matching appeared first on WinPure ..read more

According to a survey by IFP, 96% of marketers are concerned about data accuracy. Almost a third (32%) of the respondents claim that their data infrastructure is fair or poor. What do these findings say about the use of data in marketing strategies? To put it into starker terms, Auren... The post The Importance of Accurate Data in Marketing Strategies appeared first on WinPure ..read more

In any financial institution, it is the presence of data that fuels operations, informs strategies, and ensures trust. However, with the increasing complexity and volume of financial transactions, money has emerged as an asset more at risk than anything else.  For financial institutions striving to thrive in this data-driven era,... The post Streamlining Data Operations in Finance and Banking appeared first on WinPure ..read more