The field of industrial sales has many unique components and aspects to consider. Whether you're a seasoned professional or just starting out in the industry, understanding the differences between product-driven and project-driven approaches is crucial for success. Product-Driven Sales Process: Focusing on Products and Account Penetration Picture this: you're at a trade show, showcasing your latest cutting-edge product to potential clients. This is the essence of a product-driven sales process. In this model, the focus is on promoting specific products or services to a wide range of customers ..read more

In the fast-paced world of manufacturing, staying ahead of the curve is a top priority. One powerful tool that can help streamline operations and boost efficiency is a Customer Relationship Management (CRM) platform. However, configuring a CRM system for a manufacturing company comes with its own set of unique challenges. Let's dive into the complexities and solutions surrounding this crucial process. First and foremost, understanding the specific needs of a manufacturing business is key. Unlike other industries, manufacturing companies often deal with intricate product lines, varying lead tim ..read more

In today's fast-paced digital landscape, businesses are constantly seeking ways to gain a competitive edge and drive growth. One such avenue is through the strategic use of data analytics coupled with robust technology platforms like the HubSpot Ecosystem. In this article, we'll explore how organizations can leverage data analytics tools and the HubSpot Ecosystem to supercharge their RevOps and propel their businesses forward.   Meet the Panelists Wendt Partners recently hosted a dynamic web event featuring industry leaders, including Chief Growth Officer Doug Wendt and HubSpot’s Solutio ..read more

In our recent web event, Doug Wendt, Chief Growth Officer of Wendt Partners, highlighted HubSpot as more than just a marketing tool. It’s evolved into a platform that meets diverse business needs in one place. Imagine a customer’s journey that starts with a marketing campaign, continues with sales, and ends with customer service. Within the HubSpot ecosystem, the customer’s experience is seamless from start to finish. From the first touchpoint captured during a marketing campaign to the last touchpoint after a sale, HubSpot provides a unified, streamlined experience.  This transformation ..read more

At Wendt Partners, we're excited to announce two new feathers in our HubSpot cap! Strengthening our commitment to excellence, we've recently earned two additional accreditations, further solidifying our standing as a top-tier HubSpot Elite partner. These additions complement the three accreditations we already hold. Let’s look at what makes each accreditation stand out from the rest when it comes to CRM solutions. HubSpot Data Migration Accreditation HubSpot Data Migration Accreditation highlights our expertise in migrating legacy CRM platforms seamlessly to HubSpot. HubSpot Data Migration isn ..read more

In a recent web event hosted by Doug Wendt, Chief Growth Officer of Wendt Partners, and Eyal Orgil, Co-Founder and Chief Revenue Officer at DealHub, participants delved into the intricacies of the Configure, Price, Quote (CPQ) process and its integration with HubSpot CRM. The session promised insights into the rapidly evolving landscape of B2B sales, specifically focusing on the challenges and solutions presented by DealHub and HubSpot. Read on for some key takeaways! Challenges in Complex B2B Sales Balancing technically accurate proposals with a positive buyer experience in complex B2B sales ..read more

The dynamic landscape of B2B marketing and sales demands a harmonious blend of technology and strategy to fuel business growth. Supercharging B2B Growth: Integrated Strategies and HubSpot Solutions, a recent web event, gathered industry experts to unveil the connection between integrated strategies and the effectiveness of HubSpot solutions.  We'll explore the insights shared by Doug Wendt, Chief Growth Officer at Wendt Partners and a dedicated advocate for B2B growth strategies. Joining Wendt was John Crozier-Durham, Growth Consulting Lead at Wendt Partners, a strategist with a passion f ..read more

In today's fast-paced digital landscape, staying ahead in marketing and sales requires not just knowledge but also the right tools and strategies. This pursuit of excellence led us to our latest web event where two industry experts, Doug Wendt, Chief Growth Officer of Wendt Partners, and Chris Moore, Strategic Channel Account Manager at HubSpot, shared valuable insights into how HubSpot is transforming the way we approach digital marketing and sales. HubSpot's Evolution: From Marketing to Sales HubSpot's own evolution chronicles a transformation from a marketing-centric platform into one that ..read more

In this latest web event, Doug Wendt, President, and Chief Growth Officer at Wendt Partners, led a discussion on the transformative influence of Artificial Intelligence (AI) on digital marketing and sales, particularly within the HubSpot ecosystem. Joined by industry experts Matt Polian, CEO of Supered, and Mike Adams, CEO of Grain, they highlighted AI's practical applications and its potential to revolutionize sales strategies. Together, they explored how AI streamlines processes, enhances content creation, and provides valuable insights, shaping the future of digital marketing and sales. Con ..read more

Two of the most essential skills for today's sales professionals are the ability to sell on the go, and the ability to make and manage calls — and by integrating automated calling and texting technology provider Kixie with HubSpot, B2B enterprises can achieve both.  On July 27, 2023, Doug Wendt, Chief Growth Officer of Wendt Partners, had the opportunity to go in-depth on these key skill sets with a stellar panel of HubSpot and Kixie experts. Read on to learn how these platforms work together to provide a winning solution for mobile selling! HubSpot’s Mobile Capabilities     Af ..read more