Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year's winners  First Student and Best Buy have demonstrated exceptional alignment, adaptivity, and trust in their IT strategies ..read more

AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms ..read more

AI – a catchword and momentous concept – is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example ..read more

“We have a gazillion products to monitor technology, but none of them measure the holistic experience.” —quote from a recent Forrester client interaction Let’s Face It: IT Is Obsessed With Monitoring Whether they’re back-end servers, customer-facing websites, enterprise applications, or, most recently, the end-user computing experience, there are clearly no shortage of tools available today ..read more

Learn key takeaways from the 2023 Berkeley Business Analytics & AI Summit, which had the theme of “Analytics, AI, and Society: Towards a Wiser World ..read more

The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021, marketing mix modeling is one of the top 5 technologies a marketer plans to use ..read more

Join us at Forrester's Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure they collectively provide the analytics and insights their organizations need to improve experiences ..read more

The Forrester Wave™: Process Centric AIOps, Q2 2023 evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations ..read more

Enterprise business intelligence (BI) continues to be the last mile to insights-driven business (IDB) capabilities. No matter what technology foundation you’re using – a data lake, a data warehouse, data fabric, data mesh, etc. – BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has ..read more

AIOps is a fast moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive and the approach and perspectives for implementing it can be confusing. Understanding which vendor supports your perspective is your first step towards a successful AIOps implementation and this landscape report provides you a starting point ..read more