Amazon recently announced the Amazon FBA fee changes for 2024. Understanding Fulfillment by Amazon’s current fees and costs is key to informing pricing and inventory management decisions. In 2024, Amazon will implement fee changes focused on improving fulfillment service and speed to customers while reducing collective cost. Amazon FBA Fees will continue to remain on average 70% less expensive than comparable two-day shipping methods. There will be an increase in the granularity of fee structures this year to offer a more tailored cost structure to each Amazon Seller. Understanding these metri ..read more

Goat Consulting will be attending Amazon Accelerate 2023! Stay tuned here for blog posts and updates on what is new on Amazon and how we will apply these learnings and tools to your business. Are you also attending? Reach out and we can coordinate to meet! Meet us at Amazon Accelerate! What Is Amazon Accelerate? Amazon Accelerate is Amazon’s premier annual conference designed specifically for selling partners or anyone interested in selling in Amazon’s store. It’s an opportunity for us to learn about Amazon’s latest tools and innovations, speak with Amazon experts, and network with other selli ..read more

As an Amazon seller, knowing how to use the Amazon Listing Quality Dashboard and Reports is crucial to the success of your business. The Listing Quality Dashboard and Report help sellers identify and fix listing issues affecting discoverability, detail page experience, and customer returns. Not only does it help improve the customer experience, but it can also impact your product's visibility on the site which ultimately can help drive more sales. The dashboard can help identify category or item-type-specific attributes that are missing from submitted product information. These attributes may ..read more

This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising UnBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conference covered some actionable best practices and different techniques to try to reach specific goals like driving awareness, sales, and loyalty. Improved ad strategies on Amazon can better match sellers to appropriate customers who have a need for their product, leading to more sales. Failing to effectively Advertise on Amazon can resu ..read more

This post covers the topic of how to sign up for Amazon FBA (fulfillment by Amazon) and get started in outsourcing your order fulfillment activities. Amazon sellers who are currently merchants fulfilling Amazon orders, or brands and manufacturers that have not sold on Amazon will find this post helpful. Amazon customers expect a reliable shipping experience, and utilizing a best in class tool like Amazon FBA can give your business a competitive advantage by offering free Prime shipping to Amazon customers and outsourcing a task that is likely not a part of your core business. Failing to proper ..read more

An important function of Fulfillment by Amazon for Amazon Sellers is to understand how to fulfill orders outside of Amazon with FBA Multi-Channel Fulfillment (MCF). For brands and manufacturers, order fulfillment can be a challenge. Your core competency might be in manufacturing or marketing your product; but very few brands and manufacturers are experts in shipping and fulfillment. This is where Amazon FBA Multi-Channel Fulfillment can really help, as sellers can fulfill orders from outside of Amazon using their Amazon FBA inventory. Customers expect orders to have fast, reliable shipping. Wh ..read more

This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved ex ..read more

This article covers the 5 most important report types for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. By prioritizing key performance metrics and analyzing historical data, insights can be made that identify issues and opportunities for doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important met ..read more

This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as ..read more

Brands that are new to selling on Amazon could get up to $50,000 in bonuses from Amazon with Amazon Perfect Launch. Getting money back in the first 90 days, while testing new Amazon programs is a win-win situation. If you are new to selling on Amazon, you could be leaving money on the table and losing out on different opportunities to get your products in front of potential customers. In this post, we will be covering the requirements for Amazon Perfect Launch, the different Amazon Perfect Launch Programs, how they are calculated, and a full list of incentives and the terms and conditions that ..read more