Marketing Dive » Analytics
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Discover the latest news and happenings around the Marketing and Advertisement Industry in this segment of Marketing Dive. Also find articles on related topics like Brand Strategy, Influencer marketing, and more. Marketing Dive is a leading publication operated by Industry Dive. We provide in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.
Marketing Dive » Analytics
1w ago
Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers ..read more
Marketing Dive » Analytics
1w ago
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3 ..read more
Marketing Dive » Analytics
1w ago
Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing ..read more
Marketing Dive » Analytics
1w ago
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies ..read more
Marketing Dive » Analytics
1w ago
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021 ..read more
Marketing Dive » Analytics
1w ago
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content ..read more
Marketing Dive » Analytics
1w ago
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. ..read more
Marketing Dive » Analytics
3w ago
Channels with “privacy by design solutions” are expected to outpace the market going forward ..read more
Marketing Dive » Analytics
3w ago
While the cohort’s spending is down, clothing remains a popular purchase. ..read more
Marketing Dive » Analytics
3w ago
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves ..read more