Adverity Blog
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Read the latest news and expert opinions from Marketing Industry on our marketing analytics blog. Learn everything about measurement, advertising, and how to make the most from your marketing data. Adverity is a Marketing team with offices across the globe offering the advantages of automated data integration and intelligent analytics to brands, agencies, and businesses.
Adverity Blog
11h ago
The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams. ..read more
Adverity Blog
3d ago
Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process. But, with careful planning and execution, it can be done efficiently and effectively. To help you along, here's our 7-step guide on how to best migrate your marketing data from one platform to another ..read more
Adverity Blog
1w ago
With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success ..read more
Adverity Blog
1w ago
The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights ..read more
Adverity Blog
2w ago
The retail landscape is undergoing a digital revolution, and Instacart stands at the forefront. This online grocery pick-up and delivery service has become a game-changer, offering unparalleled convenience to shoppers and a unique advertising platform for brands. ..read more
Adverity Blog
3w ago
The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention ..read more
Adverity Blog
3w ago
In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising. ..read more
Adverity Blog
1M ago
The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing. As businesses seek to streamline operations and make swift, data-driven decisions, an array of AI marketing tools has emerged. ..read more
Adverity Blog
1M ago
Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions. ..read more
Adverity Blog
1M ago
In the modern world of business, marketing teams are often overwhelmed by data ..read more