I was recently at dinner with a group of friends, having a very interesting conversation about the long-term impact of dating apps on future generations, and the parallels we are seeing in the marketing world. The discussion started off around how surface level images and text can inform our decision-making in a matter of milliseconds. Of course, this is nothing new. Humans are hard-wired to interpret and act on external cues like facial expressions, food, headlines and so on. But with the rise of social media and algorithms, our actions, insights and results have shifted; the online world ha ..read more

Vercel achieves $3.25B valuation in Accel-led Series E funding round, continuing to serve as the leading platform for building the web’s best products Vercel, the leading Frontend Cloud platform, announced that it has secured $250M in Series E funding at a valuation of $3.25B. The investment round was spearheaded by existing investor Accel, with participation from other existing investors including CRV, GV, Notable Capital (previously GGV Capital), Bedrock, Geodesic Capital, Tiger Global, 8VC, and SV Angel. “As we enter this next stage of growth and innovation, the Vercel team remains focus ..read more

The integration combines the powerful forces of the Snowflake Data Cloud and Tealium CDP to accelerate CX across the entire customer journey Tealium announced that it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe Streaming API, offering industry-leading customer data collection and activation capabilities. Tealium’s CDP, powered by Snowflake, streamlines the process of landing low latency customer behavior data into the Snowflake Data Cloud to power analytics, AI, and customer-360 initiatives, allowing enterprises to better ser ..read more

Socure to enhance synthetic identity and fraud detection as part of Defend, a new product by Proof to secure every critical agreement and customer interaction. Proof, the market leader for remote online notarization and identity-secured transactions and Socure, the leading provider of artificial intelligence for digital identity verification, sanctions screening, and fraud prevention, announced a new partnership. The two companies will help businesses combat fraud in the agreements and forms that consumers rely on, which is a $200 trillion market opportunity. According to  ..read more

MetaRouter, the trailblazer in Server-Side Tag Management and real-time event management, is proud to announce the launch of ACCELERATE, a pre-packaged solution designed to simplify and expedite the transition to server-side data collection. First-party data provides invaluable insight into visitor behavior and can inform ultra-personalized interactions, including ads, and deliver significantly better user experiences (UX). However, many businesses struggle to harness the value of their first-party customer data from their digital properties. This is because client-side event collection is no ..read more

Wayve is proud to announce the launch of its cutting-edge social media platform, setting a new standard in communicating amongst friends, while prioritizing user privacy and security like never before. Wayve employs state-of-the-art communication streams, private and fully customizable location sharing, and stringent privacy measures to ensure that your location always remains confidential and secure. Marketing Technology News: Tiger Pistol’s New Playbook Unlocks the Power of Vertical Video Advertising Unlike traditional messaging and location sharing apps, Wayve places paramount importa ..read more

Industry Expert Brings Decades of Experience as an Innovator in Fraud Prevention Trulioo, an industry-leading identity platform with proven global coverage for person and business verification, announced the appointment of David Liu as senior vice president of fraud & risk. “David’s insights and expertise in fraud and risk, particularly in automated fraud resolution and merchant data exchange, will be invaluable in delivering enhanced services to our global clientele.” Liu will lead the Fraud & Risk team at Trulioo with the charge of cementing the company’s position ..read more

Embarking on a Customer Data Platform (CDP) project can be daunting. Ensuring it’s a success, keeping it on track and avoiding common pitfalls that can stall your data capture efforts can be challenging. I’ve put together a list of the top 10 challenges we see with CDP implementations. And dare we say, failures. Here’s the top 10 reasons CDP projects fail and actionable tips on how to overcome them: 1. Lack of Clear Goals & Objectives  You think you know what you want, but have you clearly defined your objectives? It’s important to define clear and specific goals and expectations for your ..read more

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask Arthur” marks an important milestone for NIQ Labs. Positioned as an innovation powerhouse, NIQ Labs is ready to accelerate the future of innovation by solving client problems and uncovering new pathways to growth. Coupled with ..read more

CX leaders to integrate product, go-to-market, and services to provide a unified, omnichannel suite with faster time-to-value and accelerated, derisked path to new innovation for customers with on premises, hybrid, or cloud contact centers Avaya, a global leader in enterprise customer experience solutions, and LivePerson, the enterprise leader in digital customer conversations, announced a new partnership designed to unify voice, digital, and AI capabilities into a single omnichannel solution that delivers connected, personalized customer experiences and accelerates enterprise ..read more