HubSpot INBOUND
GZ Consulting
by Michael R. Levy
7M ago
I have been experimenting with posting LinkedIn Newsletters, so I have not been placing my content here for the past month. I posted a pair of articles about HubSpot, which held its annual INBOUND conference in Boston. HubSpot Brings GAI to Its Hubs Like many other RevTech vendors, HubSpot is all in on Generative AI (GAI) and infusing it across its Hubs.  CEO Yamini Rangan and Product EVP Andrew Pitre emphasized GAI in their INBOUND keynotes, emphasizing GAI’s ability to foster customer connection and please the customer. Rangan stated that the “most intelli ..read more
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Sales Hacker Spun-Off and Rebranded GTMnow
GZ Consulting
by Michael R. Levy
8M ago
Outreach announced that it is selling the Sales Hacker community back to its founder Max Altschuler and the GTMfund.  Outreach acquired the site five years ago, and Altschuler served as the company’s CMO for several years. Altschuler noted that sales has changed significantly over the past few years and is no longer a standalone function but part of a much expansive view of the customer relationship and go-to-market processes.  Thus, the vision of Sales Hacker is being expanded to encompass the broader set of customer-facing teams. Recognizing this change, Sales Hacker will be rebran ..read more
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Flash: Clari Acquires Groove
GZ Consulting
by Michael R. Levy
9M ago
Revenue Platform vendor Clari announced the acquisition of Sales Engagement Platform Groove this morning.  The transaction is expected to close on August 21.  No deal details were released. “This is the most transformative day of our history,” Clari CEO Andy Byrne told VentureBeat. “It’s a big acquisition for us.  When we started this company, our thesis was grounded in the belief that AI would revolutionize how businesses manage revenue. More specifically, our vision was to assist CEOs in answering the critical question of whether they would meet or miss revenue targets.   ..read more
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Clearbit ChatGPT Plugin demo
GZ Consulting
by Michael R. Levy
9M ago
B2B data vendor Clearbit posted a demonstration video of its ChatGPT plugin that supports Reveal (visitor intelligence), Enrich, and Prospector API calls, helping marketers build free-form queries against Clearbit’s intelligence.  For example, marketers can ask for lists of companies or contacts that match their ICP and demonstrate clear intent.  They can also identify firms displaying clear purchase intent over the past week by analyzing Clearbit’s Weekly Visitor Report data. In the demo, ChatGPT-4 queries are executed against Clearbit to identify three large companies in Japan.&nbs ..read more
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TechTarget Priority Engine Enhancements
GZ Consulting
by Michael R. Levy
9M ago
Priority Engine’s new Account Journey report. TechTarget released the latest update to Priority Engine, with expanded sales intelligence insights, workflows, and data syncing.  Enhancements support greater Salesforce functionality and additional Prospect-Level Intent use cases.  Prospect-level intent is generated from GDPR-compliant activity across its network of 150 enterprise technology media sites and over 1,000 topical video channels. “To serve the more than 30 million opted-in members (your buyers) across our information networks and keep them coming back, we have to stay on top ..read more
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Data Axle Audience360
GZ Consulting
by Michael R. Levy
9M ago
Marketing and Business Intelligence vendor Data Axle unveiled Audience360, its suite of data management capabilities that consist of front-end data capture, data management, and data distribution.  Enterprise data is ingested via APIs or FTP and then processed through a suite of cleansing, standardization, enrichment, identity resolution, and deduplication modules. Data Axle offers US and Canadian business, consumer, and B2C linked datasets for enrichment and identity resolution.  Data Axle also announced significant improvements to its reference databases.  That announcement wi ..read more
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SalesTech Landscape
GZ Consulting
by Michael R. Levy
9M ago
Vendor Neutral posted its 2023 SalesTech Landscape. Vendor Neutral published Nicolas De Kouchkovsky’s seventh annual SalesTech Landscape.  When viewed online, a magnifying glass helps the viewer focus on specific categories.  The eyechart now contains over 1,000 tools across fifty categories. New categories include “Extended Reality (XR), Email Deliverability, Product-Led Sales Platform (i.e., PLG CRM), and Ecosystem & Co-Selling Management to enable the emerging ‘nearbound’ sales motion. Unfortunately, the SalesTech Landscape is not available for licensing or as a downloadable l ..read more
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ZoomInfo Joins Databricks Marketplace
GZ Consulting
by Michael R. Levy
10M ago
ZoomInfo announced another data cloud partnership, this time with Databricks.  ZoomInfo now delivers its B2B intelligence via the Databricks Marketplace, including over 100 million company profiles, 260 million contacts, technographics, and intent data. “This partnership brings together a pair of billion-dollar industry leaders,” said Databricks President Andy Kofoid.  “Our customers will love having secure, easy access to ZoomInfo’s industry-leading data in the Databricks Lakehouse Platform, and they’ll be able to harness the power of this data to fuel their AI and machine learning ..read more
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Vidyard Rooms
GZ Consulting
by Michael R. Levy
10M ago
Vidyard Rooms Invitation and Security Levels Vidyard formally launched its Vidyard Rooms digital sales room (DSR) to beta.  Vidyard Rooms are available at no charge for both free and subscription clients.  However, Vidyard plans to introduce paid DSR plans in the future. Vidyard Rooms support personalized videos, tailored demonstrations, recorded meetings, documents, and proposals.  Users can comment on and tag content.  Sellers are notified when new buyers join the room and when content is consumed. “At Vidyard, we are always looking for ways to help sellers and go-to-mark ..read more
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RevSure $6M Seed Round Expansion
GZ Consulting
by Michael R. Levy
10M ago
RevSure, which describes itself as a Pipeline Readiness solution, closed on an additional $6 million in seed funding, bringing its total seed funding to $10 million.  The round was led by Neotribe Ventures and Innovation Endeavors, with participation from Operator Collective and Correlation Ventures.  Neotribe Partner Alex Salazar, the former founder and CEO of Stormpath (acquired by Okta), joined RevSure’s board. RevSure helps go-to-market teams “share a single source of truth” concerning the health of their pipeline.  It also automates reporting tasks and offers recommendation ..read more
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