In the ever-changing world of packaging design, one thing is crystal clear: there's no one perfect solution. Every product has its own unique needs, from its weight to how well it can handle tough conditions. We know that picking the right material is crucial for making packaging that works well with your product and and has minimum impact to the environment. That's why in this blog we’ll take you through the pros and cons of different materials to make sure your packaging fits your product perfectly. Let's explore why this matters. Why Material Independency matters Picture a world where we're ..read more

Why is it a game-changer? Unboxing has become incredibly popular in the world of e-commerce and online shopping. It refers to opening a package and discovering what's inside. But it's more than just a simple task – it has become a crucial part of the customer journey. In today's retail landscape, where more and more people shop online, the physical store is no longer the main connection between the consumer and the product. To bridge this gap, businesses can invest in designing and customising their delivery packages. By doing so, they can deliver a consistent brand experience that delights co ..read more

The route to success with simple yet sustainable tear strips Unboxing is an exciting experience for customers as they eagerly receive their newly purchased product. However, this process must be both enjoyable and hassle-free. This is where tear strips come into play, a simple yet effective solution that allows customers to quickly and easily unbox their product without any frustration. Tear strips are perforated strips of paper applied to packaging, allowing for easy opening without scissors or knives. With tear strips, unboxing can be a stress-free and enjoyable experience for everyone invol ..read more

Localizing the manufacturing process has many ecological and economic benefits. Our mission is to reduce the impact of packaging to zero by making your entire supply chain more sustainable. By examining current impacts and improvements, efficient designs, local production, recycled materials and compensation with Landlife Company, we aim to achieve this mission. Since local production is essential to making your supply chain more sustainable, more attention on this topic is necessary. Curious what the benefits of local production are for your business? Let's find out in this blog! Why should ..read more

Sustainability is a key selling point that presents many luxury brands with a dilemma. Which places many luxury brands in front of a dilemma. The shivery, vibrant colors and decorated designs we associate with luxury brand packaging come at a cost to the environment, environmental cost, as they often involve the use of plastics and other less eco-friendly materials. Can high-end brands maintain their luxurious look while meeting the sustainability commitments today’s consumers have come to expect? Let’s find out. Photo: Our custom-made packaging design for Mr Porter The market for sustainable ..read more

If your products are sustainable, why isn't your packaging? The choices you make for the packaging of your products have implications traveling far beyond the customers' journey. The packaging is the very first physical touchpoint between your brand and a potential new customer. This stresses the importance of making the right designer choices and choosing the right materials. In this blog, we will provide insights on the benefits of using paper-based packaging. The graphic papers maybe squeezed by digitization, but the paper industry overall has major changes in store and exciting prospects ..read more

Societal pressure to use fewer and more sustainable materials is growing, as is the amount of waste in the oceans. Luckily, some companies are actively fighting the plastic soup and are embracing the waste as a valuable raw material. We have listed the five most striking projects against plastics. #1 Shoreliner: tackling pollution in ports Consultancy and engineering firm Tauw developed the Shoreliner for the Port of Rotterdam Authority. This plastic collection system prevents pollution in the ports and thus prevents floating waste from ending up in the sea. It is a floating system of styrofoa ..read more

Did you know microplastics may remain in rivers for over 300 years before entering the ocean? Causing much greater harm to humans and the environment than previously considered. Photo: Bucket full of microplastics that are found in the ocean. Since the 1950s, the abundance of single-use plastic items has soared. These larger objects such as bottles, polythene bags, and packaging materials break down into microplastics, or tiny bits of plastic less than 5 millimeters long (less than half of the width of your pinky fingernail). These tiny particles are hazardous for the environment and our huma ..read more

For our series ‘From Factory to Trees', we interview several of our partners in the packaging chain. This time we had the pleasure to interview Sven Brands, working as a Sales Associate intern (Benelux) at Seaman Paper. Seaman Paper offers a portfolio of eco-friendly and custom tissue paper packaging alternatives to single-use plastic packaging. Seaman Paper originated in Chicago, Illinois. It was formed by three Seaman brothers and George Jones. The company filled a need between the paper mills and the printers and converters, and at one point was the largest paper merchant house in the Unite ..read more

The words sustainability and recycling have been synonymous for well over a decade. Although over 87% of consumers worldwide would like to see significantly less packaging on products, particularly plastic packaging, sometimes it’s inevitable. However, as 2021 advances, we see relevant and effective activities that address the consumers’ hunger for brands that show respect for the environment. As a result, there are new trends rising with a focus on sustainable packaging. 1. Returnable/reusable packaging Reusable options, which aim to transform packaging from single-use to multi-use assets, a ..read more